Former Google X moonshot “Flux Factory” raises $29 million funding

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By Larry Banks

Flux Factory started in the Google X Labs back in 2010 and soon after the moonshot entity became a private company. For anyone not au fait with the company, it provides the architecture and construction industry with collaborative design software. Now, five years after it was founded in Google X, Flux Factory has raised $29 million in a Series B funding round, a large sum for a company that originally started within Google.

Before the $29 million in funding, Flux Factory had already raised $8 million in total funding. Investors include Surbana Jurong Private Limited, Far East Ventures, Temasek, DFK, South Park Ventures, Borealis Ventures, and Obvious Ventures. In its early years, Google Ventures and also Andreessen Horowitz also invested in Flux.

Flux is now working on including support for popular design tools like 3DS Max, Revit, AutoCAD and SketchUp. It already supports Grasshopper, Dynamo and Excel, but expects to expand to include the new tools in 2016.

Until now, sharing and executing new ideas across the architecture, engineering and construction (AEC) value chain have been hindered by cumbersome interoperability among the numerous software applications used during a project lifecycle. Low value tasks such as merging changes or converting data takes significant time from the creative work. In contrast, Flux provides seamless data exchange between industry design tools such as Rhino and Revit.

Flux says its goal is to help the world adapt to a growing population – by 2050 they say there will be 2 billion more people living in the world’s cities.


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