Opening your own law firm is a monumental event that is often met with excitement as well as anxiety. While the freedom of being self-employed is powerful and liberating, you understandably want to take all the proper steps to set your business up for success. Some lawyers who are opening a solo law practice, unfortunately, make several of the same mistakes. By understanding what these mistakes are, you can avoid them and get your practice running on the right foot.
1- Not Getting Malpractice Insurance
You cannot please all of your clients all of the time. Even if you produce the best outcome possible under the circumstances, some people may not be happy. In some cases, though, you may make a rare mistake that has significant consequences for a client. Whether claims of malpractice are legitimate or not, you need to protect yourself and your law firm against lawsuits with malpractice insurance.
2- Not Hiring Skilled Employees
Many lawyers who go out on their own open their law firm on a tight budget. As a result, they may attempt to wear multiple hats rather than hire the help they need. When you hire skilled employees to support you, however, you can free up valuable hours in your day to focus on running and growing your law firm. At the same time, you can give your clients your undivided attention and earn their future business.
3- Skipping Marketing
While some of your law firm’s first few clients may come from word-of-mouth marketing and personal referrals, those leads may not be enough to keep your lights on. You need enough business to cover all of the bills, and you need that business as soon as possible. More than that, the leads must be consistent. A steady flow of leads feeds into a steady flow of income. By marketing regularly, you can more easily maintain and even grow your volume.
4- Having an Unprofessional Website
A professional website for your law firm should not be considered an extra. Given the fact that many people in need of legal services will research law firms online before reaching out to one or several top options, you need to have an amazing online presence. Developing a professional presence online is paramount, so you should not attempt to make your own website unless you are sure of your abilities. Investing in a website created by an experienced website developer will undoubtedly be worth the investment in the months and years ahead.
While there are many factors to focus on as you open your solo law firm, these are easy to overlook and are essential to your practice’s initial and ongoing success. The best time to focus on these important elements is before your practice opens its doors. If your new practice is already up and running, it is imperative that you get a malpractice insurance policy as a first step. Building your team, refining marketing efforts, and developing a website can take time, so these should receive your prompt attention as well.