Amazon Prime gets a boost with 3 million new members

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By Larry Banks

Web giant Amazon’s premium-tiered Prime membership apparently had a huge boost in subscriber numbers in the run up to the holidays, with around 3 million new members signing up.

Prime is Amazon’s membership scheme that offers a plethora of benefits, such as next-day delivery, Amazon Prime Instant Video streaming, music and photo storage.

Amazon not only saw its Prime membership increase drastically, but Prime Instant Video doubled in comparison with the same period last year, with series Man In The High Castle being the number one TV show. The Amazon exclusive was five times more popular than anything else on the service.

Interstellar turned out as the most popular Prime movie on Christmas Day, although Hunger Games: Mockingjay Part 1 was the most popular during the entire holiday period.

Amazon’s various device were also popular. Again, double the amount were sold this year compared with the last. The company released several new devices this year – such as the Fire TV Stick, Fire TV 4K, and some very cheap tablets, fuelling the explosive growth.


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