Complete Guide to Making and Selling Scrunchies


If you’re passionate about fashion and have always dreamed of starting your own business, a scrunchie business might be the perfect fit for you! Scrunchies are a must-have accessory for many women and girls, and there’s a lot of potential to tap into this market. However, before you launch your business, there are a few things you need to keep in mind. This complete guide covers everything from choosing a name for your business to sourcing materials and manufacturing scrunchies. We’ll also give you top tips on the market and sell your products successfully online. So, if you’re ready to start your own scrunchie business, let’s get started!

Choosing a Name for Your Scrunchie Business

The first step in starting any business is choosing a name. This can be tricky, but choosing a name representing your brand and what you’re selling is essential. Here are a few things to keep in mind when choosing a name for your scrunchie business:

Your name should be easy to remember and pronounce.

It should be relevant to your products.

It should be unique and not already being used by another business.

Once you’ve chosen a name, you’ll need to register it with the government in your country. This will protect your business name from being used by anyone else.

Sample names for Scrunchie Business:

1. The Scrunchie Shop

2. Scrunch This

3. Scrunchie World

4. All Things Scrunchie

5. The Scrunchie Place

6. Scrunchie Central

7. Scrunch-A-Lot

8. Get Scrunched

9. We Love Scrunchies

10. I Heart Scrunchies

11. Forever Scrunching

12. Addicted to Scrunchies

13. The Original Scrunchie Company

14. Handmade with Love Scrunchies

15. Luxury Scrunchies by _____

16. _____’s Fabulous Finds (scrunchies)

17. From the Heart Scrunchies

18. One of a Kind Scrunchies

19. Exceptional Scrunchies

20. Timeless Treasures (scrunchies)

21. For the Love of Scrunchies

22. Pretty Please Scrunchies

23.Southern Charm Scrunchies

24. Country Girl Scrunchies

25. City Chic Scrunchies

26. Boho Beauty Scrunchies

27. Radiant and Beautiful Scrunchies

28. Glitz and Glamour Scrunchies

29.Fairytale Dreams Scrunchies

30 .Heavenly Bliss Scrunchie

31. Scrunchtopia

32. The Scrunchie Dream

33. LaLa Land Scrunchies

34. Cloud 9 Scrunchies

35. Starstruck Scrunchies

36. A Touch of Magic Scrunchies

37. Enchanted Scrunchies

38. Once Upon a Time Scrunchies

39 .Fairytale endings (scrunchies)

40. Sweet Dreams Scrunchies

41. _____’s Scrunchie Shop

42. _____’s Sweet Treats (scrunchies)

43. The Scrunchie Collection

44. Luxury for Less (scrunchies)

45. Trendy Scrunchiez

46. Fun and Flirty Scrunchies

47. Hip and Stylish Scrunchies

48. Affordable Fashion (scrunchies)

49 .Beautiful Bling (scrunchies)

50 .Girly Girl Gear (scrunchies)

51-132: 51. Just for Fun 52. Girls Just Wanna Have Fun 53. A Bit of Everything 54. Variety is the Spice of Life 55. The More the Merrier 56. Happy Scrunching 57. Silly Scrunchies 58. Cute and Cuddly Scrunchies 59. Lovely Scrunchies 60. Sweet Scrunchies 61. Southern Belle Scrunchies 62. Dixie Delights 63. Sunshine and Smiles 64. Happy Days 65. Skippy’s Scrunchies 66. Lulu’s Lovely Scrunchies 67. Penelope’s Pretties 68. Mia’s Masterpieces 69 .Olivia’s Originals 70 .Isabella’s Creations 71 .Emma’s Enchanting Scrunchies 72 .Aurora’s Allure 73 .Sophia’s Splendid Scrunchies 74 .Charlotte’s Chic Scrunchies 75 .Scarlett’s Scintillating Scrunchies 76. links 77. Samantha’s Stunning Scrunchies 78. Stella’s Show-Stopping Scrunchies 79. Aria’s Awesome Scrunchies 80. Vivienne’s Victorious Scrunchie 81. Evelyn’s Exceptional 82. Eleanor’s Excellent 83 .Everly’s Exciting 84 .Adalynn’s Admirable 85 .Natalie’s Noticeable 86 .Lillianna’s Laudable 87 .Brielle’s Brilliant 88 .Caroline’S Creative 89 .Ainsley’s Artistic 90 .Genevieve’S Gorgeous 91 .Mackenzie’s Mesmerizing 92 .Kyrie’s Captivating 93. Knox’S Splendid 94. Ryder’S Dazzling 95. Landon’S Stunning 96. Cameron’S Impressive 97 .Asher’s Glamorous 98 .Aiden’s Brilliant 99 .Cooper’S Outstanding 100. Jaxon’s Majestic 101- Scrunchtastic 102- All things scrunchie 103- Scrunchalicious 104- The scrunchiest of the bunch 105- A cut above the rest 106- Second to none 107- Unparalleled 108- Incomparable 109 – The best of the best 110 – Five star 111 – First class 112 – Premium 113 – Luxury 114 – High end 115 – upmarket 116- Exquisite 117- , Superb 118- Magnificent 119- outstanding 120- Splendid 121- Stunning 122- Glorious 123- Phenomenal 124 – Prodigious 125 – Sensational 126- Stupendous 127 – Wondrous 128 – Astonishing 129 – Extraordinary 130 – Incredible 131 – Marvelous 132 – Remarkable

Supplies Needed for a Scrunchie Business

To start your scrunchie business, you’ll need to source some supplies. This includes the fabric for your scrunchies and any other materials you might need (like elastic, thread, etc.).You can find most of these supplies at your local craft store or online through a site like make things easier, we’ve put together a list of everything you’ll need to get started:

1. Fabric – You’ll need different colors and patterns of fabric to make your scrunchies. Choose fabrics that you think will be popular with your target market.

2. Elastic – Elastic is what gives scrunchies their stretchy quality. You can find this at most fabric stores.

3. Thread – You’ll need a thread to sew your scrunchies together. Choose a color that matches your fabric.

4. Scissors – You’ll need scissors to cut the fabric and elastic for your scrunchies.

5. A sewing machine – A sewing machine will make it much easier to sew your scrunchies together. You can use a needle and thread instead if you don’t have one.

6. A measuring tape – You’ll need a measuring tape to ensure you’re cutting the fabric and elastic to the correct size.

7. Iron and ironing board – An iron and ironing board will help eliminate any wrinkles in your fabric before you sew it into a scrunchie.

8. A printer – You’ll need a printer to print out any labels or packaging for your scrunchies.

9. Labels or packaging – Labels or packaging will give your scrunchies a professional look. You can find these at most office supply stores.

10. A camera – A camera will come in handy for taking pictures of your finished product on your website or social media pages.

Now that you have all your supplies, you can start making scrunchies!

Sourcing Materials for Your Scrunchies

When sourcing materials for your scrunchies, choosing high-quality fabrics and elastics is vital. This will make your scrunchies more durable and longer-lasting, which is essential if you want to build a loyal customer base.

You can find fabric and elastic at most craft stores or online through sites like To make things easier, we’ve put together a list of some of our favorite places to source materials for scrunchies:

1. Fabric Stores – Fabric stores are a great place to find high-quality fabrics for your scrunchies. You can usually find a wide variety of materials at a reasonable price.

2. Etsy – Etsy is an online marketplace where you can find handmade goods from independent sellers. This is a great place to find unique fabrics for your scrunchies.

3. Online Fabric Stores – Many online fabric stores sell high-quality fabrics at reasonable prices. This is an excellent option if you’re looking for a specific type of fabric.

4. Wholesale Stores – Wholesale stores sell products in bulk at a discounted price. This is an excellent option if you’re looking to buy a large amount of fabric or elastic.

Making Your Scrunchies

Now that you have all your supplies, it’s time to start making scrunchies! To make things easier, we’ve put together a step-by-step guide on how to make scrunchies:

1. Cut the fabric and elastic to the desired size. Use a measuring tape to ensure you cut the pieces to the correct size.

2. Sew the fabric and elastic together. Use a sewing machine or needle and thread to sew the pieces together.

3. Attach the labels or packaging. Use a printer to print out any labels or packaging for your scrunchies.

4. Take pictures of your finished product. Use a camera to take pictures of your finished scrunchies.

5. List your scrunchies for sale. Create a listing on your website or social media page to sell your scrunchies.

Now that you know how to make scrunchies, it’s time to sell them!

Selling Your Scrunchies

There are many ways to sell scrunchies. You can sell them through your website, social media page, or online marketplaces like Etsy. You can also sell them in person at craft fairs or other events.

When selling scrunchies, it’s essential to price them competitively. You’ll also want to make sure you’re marketing your scrunchies effectively. To help you get started, we’ve put together a few tips on how to sell scrunchies:

1. Create an attractive listing – When creating a listing for your scrunchies, use high-quality pictures and include a detailed description.

2. Offer discounts – Offering discounts is a great way to attract buyers and boost sales. Try offering a discount for bulk orders or for customers who sign up for your newsletter.

3. Sponsor a giveaway – Hosting a giveaway is a great way to generate interest in your scrunchies. Try giving away a free scrunchie to the person who leaves the best review on your website or social media page.

Now that you know how to make and sell scrunchies, it’s time to start your own scrunchie business!

Launching and Running Your Scrunchie Business

1. Finalize the name for your business – When choosing a name, be sure to choose something catchy and memorable. You want potential customers to be able to find you online and in person easily.

2. Create a logo – A logo is a great way to brand your business. You can hire a graphic designer to create a logo for you, or use a free online logo maker.

3. Set up a website – A website is a great way to sell your scrunchies and promote your business. You can create a website using a platform like WordPress or hire a web designer to do it for you.

4. Create social media accounts – Social media is a great way to connect with potential customers and promote your business. Create accounts on all major social media platforms, such as Facebook, Twitter, and Instagram.

5. Develop a marketing plan – A marketing plan will help you promote your business effectively. Include activities like search engine optimization, social media marketing and email marketing.

6. Start selling! – Now that you’ve launched your business, it’s time to start selling scrunchies! Use the tips in this guide to help you sell your scrunchies effectively.

SWOT Analysis of a Scrunchie Business

Now that you know how to start and run a scrunchie business, it’s time to do a SWOT analysis. This will help you identify the strengths, weaknesses, opportunities and threats of your business.


  • Can be sold online or in person
  • Inexpensive to make
  • Many different ways to market and promote


  • May be considered a fad product
  • Can be hard to stand out in a saturated market


  • Can tap into trends (such as the 90s nostalgia trend)
  • Can be marketed as an eco-friendly/sustainable product
  • Can be donated to charity (such as hospitals or cancer centers)


  • Competition from other businesses
  • Fluctuations in demand for scrunchies
  • Changes in trends (such as the return of the ponytail)

By understanding your business’s strengths, weaknesses, opportunities, and threats, you can make informed decisions about how to run your scrunchie business. This will help you avoid potential pitfalls and maximize your chances for success.

Experience, Expertise, and Skills Needed to Start a Scrunchie Business

Anyone can start a scrunchie business, but there are some skills and knowledge that will make it easier. Firstly, it’s helpful to have some experience with sewing and crafting. This will make it easier to make your scrunchies or source materials.

It’s also helpful to have some marketing and sales experience. This will come in handy when promoting and selling your scrunchies. And lastly, it’s beneficial to be familiar with online tools and platforms. This will make it easier to set up and run your online store.

With these skills and knowledge, you’ll be well on your way to starting a successful scrunchie business!

Alternative Business Types to Consider

If you’re interested in starting a scrunchie business but don’t want to make them yourself, there are a few other businesses you could consider:

1. Creating an online scrunchie store is an excellent option if you want to sell scrunchies but don’t want to make them yourself—several ways to do this include setting up your own website or using a platform like Etsy.

2. Wholesaling scrunchies – this is a good option if you want to sell scrunchies in bulk. You can find wholesale suppliers online or at trade shows.

3. Retail sales – another option is to sell scrunchies in retail stores. This can be done either online or in physical stores. You’ll need to find a retailer willing to sell your scrunchies and negotiate a price.

No matter which business you decide to go with, remember to do your research and plan everything out carefully. By taking the time to do this, you’ll increase your chances of success and be on your way to starting a successful scrunchie business!

Now that you know how to start a scrunchie business, it’s time to start! Choose a name, register it, source materials, and start manufacturing your scrunchies. Then, set up an online store and start promoting it. With a little hard work and dedication, you’ll be sure to find success.


What type of fabric should I use for my scrunchies?

There are a lot of different options out there, from satin to velvet. Consider what type of look you’re going for and choose accordingly.

How wide do I want the scrunchie band to be?

This will depend on personal preference and the fabric you use.

What type of closure do I want?

Several options include a simple knot to Velcro or a plastic clip. Choose something that will be easy to use and won’t damage the fabric.

Where can I find pre-made scrunchies?

You can usually find pre-made scrunchies at fabric stores or online.

How do I make my own scrunchies?

If you make them yourself, you’ll need to get some elastic, fabric and a sewing machine. Once you have all of your materials, follow these steps:

1. Cut the fabric into about 2 inches wide and 18 inches long strips.

2. Fold the strips in half length-wise and sew the raw edges together.

3. Turn the strips inside out so that the seam is hidden.

4. Cut a piece of elastic that is about 6 inches long.

5. Fold the fabric strip in half and insert the elastic into the fabric tube.

6. Sew the fabric tube closed and catch the elastic in the seam.

7. Trim any excess fabric and knot the ends of the elastic to secure it.

8. Repeat these steps for each scrunchie you want to make.

How do I market my scrunchies?

The best way to market your scrunchies is by setting up an online store. This will allow you to reach a larger audience and sell your scrunchies to people worldwide. When promoting your store, use social media, email marketing, or even just word of mouth. The more people you can get to see your store, the more sales you’ll make.

How much should I charge for my scrunchies?

Consider the cost of materials and shipping when setting prices for your scrunchies. You’ll also want to balance making a profit and ensuring your prices are competitive.


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