Complete Guide to Making and Selling Scrunchies

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By Jacob Maslow

Calling all fashion enthusiasts with a dream of running their show! Ever thought about diving into the scrunchie craze? Well, it’s your time to shine! 

Scrunchies are a fashion staple; the market is ripe for the taking. Our guide has you covered – from crafting the perfect business name to getting your hands on materials and making those fabulous scrunchies. 

We’ve got insider tips on conquering the market and making a splash online. Read on to learn more.

Choosing a Name for Your Scrunchie Business

The first step in starting any business is choosing a name. This can be tricky, but choosing a name representing your brand and what you’re selling is essential. Here are a few things to keep in mind when choosing a name for your scrunchie business:

Your name should be easy to remember and pronounce.

It should be relevant to your products.

It should be unique and not already being used by another business.

Once you’ve chosen a name, you’ll need to register it with the government in your country. This will protect your business name from being used by anyone else.



Supplies Needed for a Scrunchie Business

To start your scrunchie business, you’ll need to source some supplies. This includes the fabric for your scrunchies and any other materials you might need (like elastic, thread, etc.).You can find most of these supplies at your local craft store or online through a site like make things easier, we’ve put together a list of everything you’ll need to get started:

  1. Fabric – You’ll need different colors and patterns of fabric to make your scrunchies. Choose materials that you think will be popular with your target market.
  2. Elastic – Elastic is what gives scrunchies their stretchy quality. You can find this at most fabric stores.
  3. Thread – You’ll need a thread to sew your scrunchies together. Choose a color that matches your fabric.
  4. Scissors – You’ll need scissors to cut the fabric and elastic for your scrunchies.
  5. A sewing machine – A sewing machine will make it much easier to sew your scrunchies together. You can use a needle and thread if you don’t have one.
  6. A measuring tape – You’ll need a measuring tape to ensure you’re cutting the fabric and elastic to the correct size.
  7. 7. Iron and ironing board – An iron and ironing board will help eliminate any wrinkles in your fabric before you sew it into a scrunchie.
  8. A printer – You’ll need a printer to print out any labels or packaging for your scrunchies.
  9. Labels or packaging – Labels or packaging will give your scrunchies a professional look. You can find these at most office supply stores.
  10. A camera – A camera will come in handy for taking pictures of your finished product on your website or social media pages.

Now that you have all your supplies, you can start making scrunchies!

Sourcing Materials for Your Scrunchies

Choosing high-quality fabrics and elastics is vital when sourcing materials for your scrunchies. This will make your scrunchies more durable and longer-lasting, which is essential if you want to build a loyal customer base.

You can find fabric and elastic at most craft stores or online through sites like To make things easier, we’ve put together a list of some of our favorite places to source materials for scrunchies:

  1. Fabric Stores – Fabric stores are a great place to find high-quality fabrics for your scrunchies. You can usually find a wide variety of materials at a reasonable price.
  2. Etsy – Etsy is an online marketplace where you can find handmade goods from independent sellers. This is a great place to find unique fabrics for your scrunchies.
  3. Online Fabric Stores – Many online fabric stores sell high-quality fabrics at reasonable prices. This is an excellent option if you’re looking for a specific type of fabric.
  4. Wholesale Stores – Wholesale stores sell products in bulk at a discounted price. This is an excellent option if you want to buy a large amount of fabric or elastic.

Making Your Scrunchies

Now that you have all your supplies, it’s time to start making scrunchies! To make things easier, we’ve put together a step-by-step guide on how to make scrunchies:

  1. Cut the fabric and elastic to the desired size. Use a measuring tape to cut the pieces to the correct size.
  2. Sew the fabric and elastic together. Use a sewing machine or needle and thread to sew the pieces together.
  3. Attach the labels or packaging. Use a printer to print out any tags or packaging for your scrunchies.
  4. Take pictures of your finished product. Use a camera to take photos of your finished scrunchies.
  5. List your scrunchies for sale. Create a listing on your website or social media page to sell your scrunchies.

Now that you know how to make scrunchies, it’s time to sell them!

Selling Your Scrunchies

There are many ways to sell scrunchies. You can sell them through your website, social media page, or online marketplaces like Etsy. You can also sell them in person at craft fairs or other events.

When selling scrunchies, it’s essential to price them competitively. You’ll also want to make sure you’re marketing your scrunchies effectively. To help you get started, we’ve put together a few tips on how to sell scrunchies:

  1. Create an attractive listing – When creating a listing for your scrunchies, use high-quality pictures and include a detailed description.
  2. Offer discounts – Offering discounts is a great way to attract buyers and boost sales. Try offering discounts for bulk orders or customers who sign up for your newsletter.
  3. Sponsor a giveaway – Hosting a giveaway is a great way to generate interest in your scrunchies. Try giving away a free scrunchie to the person who leaves the best review on your website or social media page.

Now that you know how to make and sell scrunchies, it’s time to start your own scrunchie business!

Launching and Running Your Scrunchie Business

  1. Finalize the name for your business – Pick something catchy and memorable when choosing a name. You want potential customers to be able to find you online and in person easily.
  2. Create a logo – A logo is a great way to brand your business. You can hire a graphic designer to create a logo for you or use a free online logo maker.
  3. Set up a website – A website is a great way to sell your scrunchies and promote your business. You can create a website using a platform like WordPress or hire a web designer to do it for you.
  4. Create social media accounts – Social media is a great way to connect with potential customers and promote your business. Create reports on all major social media platforms like Facebook, Twitter, and Instagram.
  5. Develop a marketing plan – A marketing plan will help you promote your business effectively. This includes search engine optimization, social media marketing, and email marketing.
  6. Start selling! – Now that you’ve launched your business, it’s time to start selling scrunchies! Use the tips in this guide to help you sell your scrunchies effectively.

SWOT Analysis of a Scrunchie Business

Now that you know how to start and run a scrunchie business, it’s time to do a SWOT analysis. This will help you identify your business’s strengths, weaknesses, opportunities and threats.


  • Can be sold online or in person
  • Inexpensive to make
  • There are many different ways to market and promote


  • It may be considered a fad product
  • It can be hard to stand out in a saturated market


  • Can tap into trends (such as the 90s nostalgia trend)
  • It can be marketed as an eco-friendly/sustainable product
  • Can be donated to charity (such as hospitals or cancer centers)


  • Competition from other businesses
  • Fluctuations in demand for scrunchies
  • Changes in trends (such as the return of the ponytail)

By understanding your business’s strengths, weaknesses, opportunities, and threats, you can make informed decisions about how to run your scrunchie business. This will help you avoid potential pitfalls and maximize your chances for success.

Experience, Expertise, and Skills Needed to Start a Scrunchie Business

Anyone can start a scrunchie business, but there are some skills and knowledge that will make it easier. Firstly, it’s helpful to have some experience with sewing and crafting. This will make it easier to make your scrunchies or source materials.

It’s also helpful to have some marketing and sales experience. This will come in handy when promoting and selling your scrunchies. And lastly, it’s beneficial to be familiar with online tools and platforms. This will make it easier to set up and run your online store.

With these skills and knowledge, you’ll be well on your way to starting a successful scrunchie business!

Alternative Business Types to Consider

If you’re interested in starting a scrunchie business but don’t want to make them yourself, there are a few other businesses you could consider:

  1. Online Store: Create your scrunchie store by setting up a website or using platforms like Etsy.

  2. Wholesaling: Sell scrunchies in bulk by finding wholesale suppliers online or at trade shows.

  3. Retail Sales: Explore selling scrunchies in retail stores, either online or physically, by negotiating with willing retailers.

Now that you know how to start a scrunchie business, it’s time to start! Choose a name, register it, source materials, and start manufacturing your scrunchies. Then, set up an online store and start promoting it. With a little hard work and dedication, you’ll be sure to find success.


What type of fabric should I use for my scrunchies?

There are a lot of different options out there, from satin to velvet. Consider what type of look you’re going for and choose accordingly.

How wide do I want the scrunchie band to be?

This will depend on personal preference and the fabric you use.

What type of closure do I want?

Several options include a simple knot to Velcro or a plastic clip. Choose something that will be easy to use and won’t damage the fabric.

Where can I find pre-made scrunchies?

You can usually find pre-made scrunchies at fabric stores or online.

How do I make my own scrunchies?

If you make them yourself, you’ll need to get some elastic, fabric and a sewing machine. Once you have all of your materials, follow these steps:

1. Cut the fabric into about 2 inches wide and 18 inches long strips.

2. Fold the strips in half length-wise and sew the raw edges together.

3. Turn the strips inside out so that the seam is hidden.

4. Cut a piece of elastic that is about 6 inches long.

5. Fold the fabric strip in half and insert the elastic into the fabric tube.

6. Sew the fabric tube closed and catch the elastic in the seam.

7. Trim any excess fabric and knot the ends of the elastic to secure it.

8. Repeat these steps for each scrunchie you want to make.

How do I market my scrunchies?

The best way to market your scrunchies is by setting up an online store. This will allow you to reach a larger audience and sell your scrunchies to people worldwide. When promoting your store, use social media, email marketing, or even just word of mouth. The more people you can get to see your store, the more sales you’ll make.

How much should I charge for my scrunchies?

Consider the cost of materials and shipping when setting prices for your scrunchies. You’ll also want to balance making a profit and ensuring your prices are competitive.

Images Courtesy of DepositPhotos