A struggling economy may be tough on your business, and marketing may seem like a strange, alien, and unreachable word, much less a strategy. Fortunately, where there is a will, there is a way.
Email marketing, video content, advertising, online webinars, a strong SEO strategy, and carefully curated social media accounts are just a few ways to boost your profile and get your project back on track during a struggling economy.
There are more ways, of course, but these are some of the primary ways you can get your business out without taking out a second mortgage on your home or selling your kidney on the black market. In other words, you are the best marketing tool for your business, whether in a recession or flying high.
Email marketing is probably the most difficult because most people no longer open emails. This is especially true if the email is from a business, not a family member or close friend.
However, it remains a good strategy because some still open emails, especially if they signed up on your email list. But you have to be proactive and get those emails out there. An email marketing campaign isn’t very effective when you fire a few of them off twice a month.
The best way to use email marketing to boost your business is to combine it with some of the other methods followed below.
Video content is one of the most significant factors you can embrace to expand your business. It’s perfect when combined with a targeted email campaign. More and more people are watching videos rather than reading paragraphs.
While there is no need to turn your business website or blog into a vlog, video content is one of the best supplements to your overall business image. YouTube is one of your best options, but other video-focused social media accounts are also available.
It’s well known that businesses draw in a far higher degree of traffic when the video is included. It also boosts Search Engine Optimization (SEO). So there’s no downside to using it. It’s not easy for everyone to do video. Some people just hate being on the other end of the camera.
However, if you are serious about growing your business, especially with the economic obstacles in your path, video is the way to go.
You don’t have to do a ton of these. The only thing you should do with a webinar (unless you just love doing them), is make it a part of your home page. Create a webinar, whether it’s focused on how you started your business or the benefits of your product, and market it heavily.
Be sure to focus on your target audience and gear your email campaign and marketing capabilities toward that target audience. Not only will a webinar inform your potential customers, but it will also improve your SEO so long as you leave it up after you’re done.
Informed customers who understand what your business is and what you have to offer are far more likely to become loyal customers. Your job, no matter how you approach it, is to help solve people’s problems, whether that’s through words, videos, or products.
Improve the Strength of Your SEO
Google can be your greatest enemy or best friend, depending on how you leverage it or even bother. SEO is complex, but some of the fundamentals remain the same.
- Quality over quantity
- Many tactics combined
- Use industry-related keywords
- Produce original content
- Maintain a speedy website
- Tag your images
Despite what the SurferSEO services worldwide would like you to believe, quality writing is far better than packing keywords throughout your blog. A blog article written in a quality way will trump the effectiveness of keyword packing all day long.
For the most considerable boost, you simply ask a question your customers would want to know and answer it quickly, in bold. After that, competing with Google snippets is a matter of remaining focused on the topic and answering questions related to the original topic.
It helps to keep your website running smoothly, so always be sure to pick a reliable host. People who click on a link and have to wait forever are far more likely to exit before your page loads. Produce original content, make it meaningful and worthwhile, and use keywords strategically.
All Things Considered
We could go on for days, adding subsections with things you can do to boost your business profile. However, the above-listed items are some of the best tools that you can use to get your business out there, despite a struggling market.