5 Best Email Marketing Tactics That Yield Amazing Results In 2022


Email has been around for more than 25 years. Yet, many business owners use it the same way it was in the 1990s. However, there are better ways of using email to drive traffic to your website, increase sales, and increase the number of loyal customers. 

Email is widely used, making it effective. Small businesses depend on it, with at least 80 percent using email marketing. It’s no wonder because there are 4 billion people with email globally.

Many email marketing tactics exist, and some work well, but you must be careful to stick to ethical best practices when using email marketing. The five best email marketing tactics that yield outstanding results in 2022 are:

  • Personalization
  • New Tech Features
  • Syncing Email Marketing
  • AMP emails
  • AI

Personalized Emails

Everyone wants to be thought of individually, and no one wants to get a mass-mailed email. It will go into the trash quickly. However, every marketing expert states that personalizing your emails is the number one thing you can do to improve your email marketing strategy.

Personalization can mean many things. First, it means putting their name in the email salutation and the body. It also includes information that a particular customer would be interested in. For instance, a travel agent who knows their customer always wanted to go to Hawaii should send them an email when they get a discounted package deal available in Hawaii.

You should also include personalization in your timing of emails. For example, a special email with a free or discounted gift on their birthday, anniversary, or during the holidays does much to keep customers returning.

New Tech Features

Many web hosting programs have built-in email analytics and other features, but you will need to put out a little bit of money to get the primo features that rate as top tech today. The good news is these new email applications don’t cost what they once did. Some only cost $20 to $100!

Active Campaign, for instance, is affordable and can help you with list management, personalization, sales automation, customer experience automation, and email marketing automation.

There is a free trial version with monthly plans ranging from $29 to $149.

Syncing Email Marketing

Something new in 2022 is to merge your physical marketing with digital marketing, called going “phygital.” European businesses have done it for a while, combining digital marketing with physical experiences. Most businesses use geo-targeted email campaigns for this.

An example would be to send an email with a sale discount coupon to a loyal customer as they walk past your shop. This can also come as an SMS or push notification, and the customer could be walking in your door.

The idea is to merge your email marketing across many channels like in-app, social media, and SMS. Experts say this type of solid marketing keeps you relevant no matter which channels their use.

AMP Emails

Emails do better if there is an interactive component than HTML’s static content. This is where AMP comes into play. You should experiment with AMP to see if you can get a higher conversion rate than previous email marketing.

AMP emails are known to grab the recipient’s attention better because they are interactive and highly dynamic.

AI (Artificial Intelligence)

Most people have a love-hate relationship with AI, but it is used everywhere, so those who want to enhance their email campaigns need to implement it early on. Furthermore, AI can improve a customer’s experience with customized choices, so it doesn’t make sense to forgo it.

AI can retain subscribers and boost conversions. It can also strengthen your brand and save you tons of time. It can also give you real customer behavior data to quickly change things if you need to move with the trends.

That will make your company highly relevant and able to stay on top of emerging products and trends compared to your competition.


Implementing email marketing strategies takes some thought, research, and planning, but spending time upfront will help your marketing run smoother and end with more conversions and customers.

Set Your Business Up For Success
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.

Wondering where to start? Here are your 3 steps to business success:
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
  • Get a world-class logo design

  • Design your social media to reflect your brand

  • Tailor your web and mobile design to fit your brand

Social Media Design
Logo Design
Web Design
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
  • Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.

  • Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.

  • Step up your SEO: Rank first on Google search results and get the attention your brand deserves.

Social Marketing
ASearch Engine Marketing
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
  • Website Content

  • Short Video Ads

  • WordPress Site Building

Video Ads
Website Content
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides.


Please enter your comment!
Please enter your name here