7 Simple Tricks to Make Your Business Stand Out In Uncertain Times


We live in uncertain times, and these uncertain times are filled with thousands of businesses, with hundreds of them often vying for the same market. Needless to say, standing out from the masses is very important if you want to find any success with your business. But how do you do that? What steps can you take?

The best thing to do is focus on customer engagement. This is achieved through many avenues, including having a great website, social media presence, SEO optimization, customer loyalty programs, and more.

There’s a lot to take in, but don’t worry: we’ll cover everything you need to know about making your business stand out from all the rest.

1. Have a Great Website

It is almost mandatory to have a website as a business these days. However, more than just having one, it must be good. An unintuitive website that is hard for customers to use will turn them away. It must be fast, easy to navigate, and include essential information like contact info and FAQs.

Most importantly, make sure your website is mobile-friendly. Not only does almost everyone own a phone these days, but Google now indexes mobile versions of sites over desktop ones. That means mobile websites show up first on Google searches!

2. Practice SEO

SEO stands for “Search Engine Optimization.” The concept is simple: you want your website to possess keywords that potential customers often search for online. This helps your website show up earlier on search engine results. The more words a person searches appear on your site, the better.

Having greater SEO than your competitors means your company will come up before theirs in online searches, which will help it stand out compared to everyone else.

3. Customer Loyalty Programs

Let’s say that you run a steakhouse. You have other steakhouses in your area that serve as your competition. When a potential client wants steak, what drives them to pick your steakhouse over others? Of course, your food and service quality is very important, but what if the other steakhouses compare on those fronts?

Something like a customer loyalty program can make a big difference. It makes clients feel attached to your business as they belong to a group of some sort. Tribalism can be an excellent way to get people invested in your business.

4. Create a Brand Story

Every business has a story, and like all stories, some are more compelling than others. Imagine that you run a shoe store. Of course, you have competitors that sell clothing too. But what if your brand story involves aiding the homeless or those affected by natural disasters?

Perhaps your brand story tells the tale of how you struggled to the top, working your hardest to make a big difference in your life and the lives of others. Either way, having a compelling story tied to your company helps it stand out against companies that either don’t have one or don’t have a good one.

5. Respond to All Reviews

While most businesses get reviewed by customers, not all businesses respond to reviews. Being one of the businesses that do so helps set you apart from the competition. It shows that you not only listen to your customers but that you are seriously considering their feedback and opinions.

Naturally, this is just good business practice overall, but it does help you differentiate yourself from all other companies.

6. Consider Rare Holiday Sales

Most businesses run sales during major holidays like Thanksgiving and Christmas. Of course, you should do that too. However, consider running sales on less common holidays if you want to stand out from everyone else. This is especially easy if you are a food business. There’s a national holiday for nearly every food.

Either way, having sales on niche holidays other businesses aren’t acting on helps create a more unique identity.

7. Run Frequent Social Media Contests

Social media is critical to a company’s image these days. Not only do you need to gain followers, but you need to keep them as well. Social media contests are a great way to do that, but they offer incentives for customers to continue engaging with your business over long periods.

An excellent way to do this is to have monthly social media contests for customers.


If you want to stand out from the other businesses in your area, you need to do what they do, but better. You also need to do the things they aren’t doing. You want your business to have a unique identity, achieved by unique offerings, relationships with customers, and special things for customers to engage with.

Set Your Business Up For Success
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.

Wondering where to start? Here are your 3 steps to business success:
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
  • Get a world-class logo design

  • Design your social media to reflect your brand

  • Tailor your web and mobile design to fit your brand

Social Media Design
Logo Design
Web Design
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
  • Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.

  • Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.

  • Step up your SEO: Rank first on Google search results and get the attention your brand deserves.

Social Marketing
ASearch Engine Marketing
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
  • Website Content

  • Short Video Ads

  • WordPress Site Building

Video Ads
Website Content
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides.


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