What Business Category Is a Podcast? Explore the Exciting Business Opportunities in the Podcasting Industry

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By Jacob Maslow

The podcasting industry provides exciting business opportunities. Journalist Ben Hammersley first coined the term “podcast” from the words “iPod” and “broadcast.” They were added to iTunes in 2005, with Steve Jobs announcing the free subscription to over 3,000 free podcasts and saying, “Podcasting is the next generation of radio.”

What Business Category is a Podcast?

People listen to the audio medium of podcasts for amusement and education. There are more than 5 million podcasts and 70 million episodes that listeners can download or stream on demand on any device.

These are similar to music playlists on Spotify or movies and series streaming on OTT providers like Netflix or Amazon Prime. Therefore, the business category of podcasts falls under the entertainment industry.

Popular podcast genres include self-improvement, true crime, news and politics, and comedy.

How Do Podcasts Make Money?

There are several ways to make money from podcasts. According to MV20,  these fit into three main categories:


Podcasters approach other businesses to advertise their products or services on their podcasts, like on television. Ads are run at some point during the podcast, much like the commercial breaks used by radio stations or TV stations.


Unlike advertisements, where the company buys a spot to advertise, sponsorships are long-term commitments. The podcaster receives money to promote another company’s brand.

Subscriptions and Premium Content

With an annual or monthly subscription fee paid by listeners, the podcaster offers premium content or content without advertisements.

Exciting Business Opportunities in the Podcasting Industry

Starting a podcast business entails having the knowledge and passion for a topic you can share with interested listeners. Podcasting businesses usually entail a minimum investment since you only require a good microphone, computer, laptop, or smartphone. Therefore, your initial investment for these is about $2,000.

As your podcast listener numbers grow, getting sponsors and advertisers or starting to charge subscriptions becomes easier. Some people use their podcasts to expand an existing business by exposing it to new audiences and establishing their authority in their industry. Other ways of making money are to sell merchandise for others through affiliate marketing or to ask listeners to support you through a crowdfunding platform. According to Starter Story, you can make anything from $400 a month to over a million over time, depending on the podcast’s popularity.

Finally, podcasting relies on presenting excellent content, meaning it’s essential to concentrate your efforts on your topics.

1.     Start a Podcast Production Company

Even though most people prefer to create their own podcasts, a podcast production company provides a range of services that ensure a professional end product. Starting a podcast production company requires wider content marketing and editing knowledge to provide your clients with better content and sound-quality podcasts.

Some of the services you could incorporate include:

  • Defining a content strategy for podcasts
  • Podcast studio set up with professional recording and sound equipment
  • Video and sound editing (many podcasters want YouTube content)
  • Audio Production
  • Finding guests
  • Preparing guests
  • Visual design
  • Transcript and key takeaway creation
  • Distribution to various podcast directories
  • Paid promotion of podcasts

When starting a podcast production company, your startup costs are higher since you must hire a space to house your business and professional equipment. You will need to build a team of people with the required skills, creativity, and experience in each service offered. These will include sound engineers, editors, producers, marketers, etc. Develop a pricing structure based on your services and attract clients by establishing an online presence.

2.     Start a Family-Themed Podcast Business

The potential listeners of a family podcast will demand a range of content that covers everything from parenting to family dynamics. Ensure you have a clear vision of your podcast’s mission by carefully researching and planning to ensure interest in each new episode.

Create new business opportunities for your podcast by forming collaborations with brands that your target audience relates to. Finally, add other related services, coaching, and consulting to expand your business offerings.

3.     Start a Music Podcast Business

People love music. Whether you possess music skills or a passion for music, you can use the podcasting industry as a business opportunity. You can promote your music, share stories about other artists and play their music, or share any other musical content that tickles your fancy through your podcasts.

4.     Start a real Estate Podcast Business

The real estate industry attracts many investors who want to learn the market intricacies, providing another excellent podcast business opportunity. Some interesting topics include real estate news, updates, investment advice, and staging tips. As with any podcast, you must plan your podcast content properly to ensure you captivate your audience and generate income from advertisements or sponsorships.

5.     Start a Sports Podcast Business

Sports topics remain popular with sports enthusiasts who want to keep up with events and news. If you’re a sports enthusiast who loves analyzing and discussing sports developments, then podcasting is the ideal business.

Start by creating a business plan where you outline everything from your mission, goals, and marketing strategy. Also, include your target audience and content type after researching your market.

As with all podcasts, you must create up-to-date, high-quality content and ensure excellent sound quality. Keep your audience engaged by interacting with them on social media. To increase your income through sponsorships and partnerships, you must network with sports professionals who will agree to appear as guests on your podcasts.

6.     Start a Health and Wellness Podcast Business

Use your health and wellness training to share your knowledge with others through your podcasts. Health bloggers often become podcast hosts to grow their revenue streams.

6.     Start a Business Podcast

Starting a business podcast can be a lucrative way to share expertise, insights, and advice related to entrepreneurship.

Here are some tips to make your business podcast successful:

  1. Find Your Niche: With countless business podcasts available, it’s crucial to discover your unique angle. This could be focusing on a specific industry, type of business, or unique challenges entrepreneurs face.
  2. Deliver Value: Ensure every podcast episode provides valuable information your listeners can apply to their businesses. This could be actionable tips, expert advice, or inspirational stories from successful entrepreneurs.
  3. Invite Guest Speakers: Inviting industry experts, successful entrepreneurs, or thought leaders in the business sector as guests can boost your podcast’s credibility and enrich your content.
  4. Promote Your Podcast: Use social media, email newsletters, and your professional network to promote your podcast and reach a larger audience.
  5. Engage with Your Audience: Make your podcast interactive by taking questions from your audience, hosting live episodes, or leveraging social media to create a community around your podcast.

Keys for a Successful Podcast Business

Regardless of the niche you choose for your podcast, there are a few universal keys to success:

  1. Understand Your Audience: The first step towards a successful podcast is knowing who your audience is. What are their preferences, their concerns, and their interests? Tailor your topics, tone, and presentation style to appeal directly to your audience.
  2. Quality Content: Consistently delivering high-quality, relevant content is vital. Each episode should provide value to your listeners through entertainment, information, or inspiration.
  3. Regular Schedule: Regularity is key. Your audience should know when to expect a new episode. Be consistent with your publishing schedule to keep your audience engaged and looking forward to each episode.
  4. Networking: Build relationships with other podcasters and industry experts in your niche. This can lead to collaborations, guest appearances, and cross-promotion.
  5. Promotion and Marketing: Use all available channels to promote your podcast. From social media to email newsletters to guest appearances on other podcasts – don’t underestimate the power of effective marketing.
  6. Listener Engagement: Interact with your audience. Encourage feedback, answer listener questions, and engage with your audience on social media. This helps build a loyal listener base and a lively podcast community.

You can make your podcast a successful business by understanding your niche, delivering quality content, and leveraging effective promotion and marketing strategies. With some dedication and hard work, you’ll be well on your way to creating an engaging and profitable podcast.

Spotify and Headphones

Final Take

These are just some of the ideas for starting a podcast business. Others include business, finance, news, interviews, religion, Q&A, inspiration, etc.

Podcasting belongs to the entertainment industry and continues to thrive and evolve thanks to growing interest from listeners who want entertainment and information. This article explored the exciting business opportunities in the various categories of the podcasting industry.

Frequently Asked Questions

What is a business category of a podcast?

A business category of a podcast refers to the niche or subject matter of the podcast that pertains to the business industry. This can include entrepreneurship, marketing, finance, startup stories, business strategies, or leadership.

How can I start a podcast business?

Start by finding a niche or subject you’re passionate about and that you believe will interest listeners. Create a business plan, develop content, invest in quality recording equipment, and promote your podcast on various platforms to build an audience.

How can I monetize my podcast?

Some ways to monetize a podcast include sponsorships, ads, merchandise sales, listener donations, premium content, and live events.

What are the keys to a successful podcast?

Understanding your audience, delivering high-quality content, maintaining a regular schedule, networking with other podcasters and industry experts, effective promotion and marketing, and engaging with your listeners are all crucial to podcast success.

Do I need any special equipment to start a podcast?

While you don’t need high-end equipment, a good microphone can improve your audio quality significantly. As your podcast grows, you might want to upgrade your equipment.

How often should I release podcast episodes?

Regularity is key in podcasting. Whether you choose to release episodes daily, weekly, or bi-weekly, it’s important to maintain a consistent schedule to keep your audience engaged.

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