When it comes to social media, audiences enjoy getting a glimpse behind the scenes. This peek makes your brand feel more authentic and relatable. Whether you operate a bakery, a fashion brand, or a housekeeping service, sharing behind-the-scenes moments can build trust with your audience and keep them engaged. The best part? You don’t need a full production team to achieve this!
So here are 3 easy ways to create behind-the-scenes content that connects with your audience.
Show the Making of Your Product or Service
People love seeing how things come together—it’s why cooking shows, DIY videos, and “day in the life” content do so well. Whether you’re whipping up a fresh batch of pastries or packaging an order, capture the process in a natural way.
How to do it:
- Film a quick time-lapse of your team at work.
- Do a “before and after” transformation.
- Share the story behind a product—what inspired it, how it’s made, or even a challenge you overcame.
This kind of content makes people appreciate your work even more, and it’s a great way to highlight your brand’s craftsmanship or attention to detail.
Introduce Your Team (Even If It’s Just You!)
Customers don’t just buy from businesses—they buy from people. Introducing your team (or yourself, if you’re a solo entrepreneur) makes your brand feel more relatable. You don’t need formal headshots or a scripted introduction. Just keep it real.
Here’s how to do it:
- Post a short video of a team member sharing what they love about their job.
- Do a “meet the team” series where you highlight different roles.
- Share fun facts, like the team’s favorite coffee order or a behind-the-scenes blooper.
If you’re a one-person business, take your audience along for the ride. Show them what a typical workday looks like, from morning coffee to closing up shop, while sharing fun facts about you!
Take Them Behind the Big Moments
Launching something new? Prepping for a big event? Moving into a new space? Bring your audience along for the journey. Even the messy, not-so-perfect moments can make for great content.
How to do it:
- Share clips of the planning process or setup.
- Post a “sneak peek” of an upcoming launch to build anticipation.
- Show the excitement (or chaos) of the big day, then follow up with a recap.
People love being part of the process. Giving them a backstage pass makes them feel connected to your brand—and more likely to support whatever comes next.
Behind-the-scenes content isn’t about being perfect. It’s about being real. Show your process, introduce the faces behind your business, and bring your audience along for the big (and small) moments. With just a phone and a little creativity, you can turn everyday business moments into engaging social media content.
