
According to Janney Capital Markets, McDonald’s should see a 2.1% drop in same store sales in December. Things don’t improve in January. For the first month of 2015, Janney Capital Markets reports that McDonald’s should experience a 1.7% drop. According to a survey conducted by Janney Capital Markets analyst Mark Kalinowski, McDonald’s franchisees’ prescriptions for turning around McDonald’s recent fortunes include knocking out the bottom 10% performers among menu items as well as taking a second look at McCafe offerings. In fact, according to some of the franchisees in the poll, McDonald’s should let go of the McCafe concept totally. McCafe was originally rolled out by McDonald’s as a response in the shift in fast food consumer tastes towards ‘healthier’ fare. Another cause of headaches of McDonald’s is the ongoing rise of the dollar. The more expensive the dollar becomes, the lower the impact of overseas branches’ sales to McDonald’s bottom line.
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