How To Write A Marketing Internship Cover Letter

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By Jacob Maslow

  • Demonstrate your skills and experience
  • Stand out from the competition
  • Highlight your motivation for the internship
  • Make a connection with the company

When applying for a marketing internship, your cover letter is just as important as your CV. Some argue that the cover letter is even more critical because it’s your chance to sell yourself to the company and demonstrate why you’re the perfect candidate for the internship.

So, how do you write a good marketing internship cover letter? And why do you need to write a cover letter first?

What to Include in Your Marketing Internship Cover Letter

It’s essential to tailor your marketing internship cover letter to the company you’re applying to, especially if you’re applying to a couple of different places.

Start by introducing yourself and the role you’re applying for; make sure to research the company before so you can speak about them in an informed way.

After this, explain why you believe this internship is an excellent fit for your skillset and qualities. Talk about the experience that makes you well-suited to the role, such as previous marketing internships or volunteer work you may have done.

You should also use this opportunity to explain why you want to work for this company and how your skills can benefit them. Show that you understand their values and goals so they know you’re serious about working with them.

Finally, tie everything together by reiterating why you believe they should hire you. Be sure to express gratitude for considering you as a candidate and include contact details so that it’s easy for the company to get in touch with you.

Remember that this is your way of being able to sell yourself and put your best self forward to potential employers. Take your time, go through the job description in detail and ensure that all relevant information is included in your letter.

Your marketing internship cover letter doesn’t need to be too long; however, ensure that you’re concise and to the point.

Why Do You Need to Write a Cover Letter Applying for an Internship?

Some people might wonder why they need to write a cover letter if they’ve already included all relevant information in their resume. After all, isn’t that what internships are all about – getting relevant work experience?

While it’s true that internships are primarily about work experience, that doesn’t mean your cover letter is unimportant. Many recruiters will tell you that a well-written cover letter can set two otherwise equally qualified candidates apart.

A strong cover letter shows that you have good communication skills and helps sell you as a candidate by demonstrating what kind of value you would bring to the company if given the internship.

A cover letter is essential for employers looking for individuals with certain qualities or experiences – an internship cover letter can help you stand out from other candidates and demonstrate why you would be the perfect person for the job.

It helps them narrow down the list of applicants and ensure that the people they interview are suitable for the role.

Common Mistakes People Make When Writing Their Cover Letter

One of the most common mistakes people make when writing their cover letter is not tailoring it precisely enough to the company they are applying to or the job they are applying for.

This can come across as lazy and uninterested, two qualities you don’t want to convey in an internship application.

Another mistake people make is not proofreading their work before sending it off – always triple-check for spelling and grammar errors!

You don’t want your marketing internship cover letter to be too long, either. Usually, the employer or recruiter will advise you on how long they would like your cover letter to be. Typically, a cover letter should only take up one side of an A4 sheet of paper and be concise enough to make an impact without going into too much detail.

Finally, ensure that you include all the relevant contact information (email address, phone number etc.) and express your gratitude for being considered as a candidate for the role. This will help show them that you’re serious about the job and are willing to put in the effort necessary to get it.

Don’t Forget About Your CV

While you should put a good amount of effort into your marketing internship cover letter to showcase your skills and suitability for the internship, you should also remember to keep your CV up to date.

Your CV should be tailored specifically to the job you’re applying for and should highlight any relevant skills or experiences that could make you an asset to the company.

Once again, proofreading is critical here – employers don’t want to read a CV full of typos or errors, so make sure that you triple-check it before you send it off!

With a killer cover letter and an up-to-date CV, you’ll be on your way to landing your dream marketing internship.

Conclusion: Creating an Effective Marketing Internship Cover Letter

Writing an effective cover letter for a marketing internship is key to landing your desired job. Make sure your cover letter is tailored specifically to the role and company you’re applying for, and don’t forget to proofread it before submitting it.

Also, ensure that your CV is up-to-date and highlights any relevant work experience, skills or qualifications that could help you stand out from the other applicants.

By following these tips and putting extra effort into your cover letter, you should be ready to secure that perfect marketing internship.


How do I write a good cover letter for a marketing internship?

To write a good cover letter for a marketing internship, make sure that you tailor it specifically to the role and company you are applying for. Highlight any relevant skills, experience, or qualifications that make you a strong candidate, and don’t forget to proofread it carefully before submitting.

How do I write a cover letter for an internship with no experience?

If you have no experience, focus on other experiences related to the particular job or industry. This could include volunteer work, extracurricular activities, or any relevant courses you have taken.

What is a marketing intern?

A marketing intern is a student or recent graduate who works as part of a company’s marketing team, usually unpaid. Interns may help with research, writing, social media management, and data analysis.

Is a cover letter a CV?

No, a cover letter is not the same as a CV. A cover letter typically accompanies your CV when applying for jobs and outlines why you are suitable for the role. Your CV contains more detailed information about your education, skills, and experience.


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