Some of the world’s largest firms have commissioned their custom flags, and there’s no reason your brand shouldn’t do the same. Take a look at these five reasons your logo should be flying proudly from a mast and chances are that you’ll want to see it up on a pole too.
1. Provide An Image Of Stability
Flags help to show that a company isn’t going anywhere. Some firms rebrand consistently, which could make them look like they’re relatively unstable organizations. By investing in a flag, your firm shows that it intends to hold onto its current intellectual property for the foreseeable future. Organizations that might have been thinking about investing in your company’s brand may be more willing to do so, and it should serve as a great public relations too for precisely the same reason.
2. Set Your Brand Apart
Every nation in the world has its own flag, which helps people immediately recognize it the moment they see a portion of said banner. Fewer companies have a flag despite being every bit as unique. Organizations that invest in a set of custom company logo flags will certainly stand out from the rest by having something few people can boast about. Firms that have these might even be able to cultivate a more independent image.
3. Showcase Facility Space
When people drive past a place with a dedicated company logo flag flying next to national and state ones, they take notice even if they wouldn’t have seen the place otherwise. Everyone from airports to product testing organizations has gotten their own flags for precisely these reasons. It’s an excellent way for companies located next to major roadways to get the message out to people who might otherwise not know what purpose a particular building serves.
4. Increase Internal Civic Pride
Employees of a firm are much like people who live in a city. If their surroundings are taken care of, then there’s a good chance that they’ll have a better opinion of working there. By investing in a corporate logo flag, you’re showing that you care about your firm’s image, and this could potentially help people working there to know that they’re part of something bigger and are, therefore, connected to a bigger company family.
5. Help With Rebranding Chores
So far, most of the reasons people commonly use to justify getting a flag are improving a firm’s brand image. Companies that have resisted calls to rebrand are among those most likely to get one. However, a company that will position itself with new intellectual property may want to invest in one for the same reason. Major broadcasters have deployed logos that look like flags to make it easier for them to adopt one, and some telephone carriers have done the same thing in the past. Small businesses that find themselves growing much faster than they ever thought possible could consider a flag for this reason.