When was the last time you bought something local? Do you know how to support a small business for free?
Every little bit helps, whether you buy anything online or get a haircut at a local salon. In addition to supporting small businesses, your money helps keep the economy humming, creates jobs, and injects culture into local communities.
The importance of supporting small companies has never been greater. Even though they do not have the financial clout of large enterprises, local businesses rely on the support of their neighbors to thrive. These shops bring so much life and individuality to their cities and towns in person and online. What an excellent reason for me to both shop at and work for them:
Every small business needs regular customers to thrive. Small businesses can benefit from various alternative (often free!) support methods.
Make A Review Of The Product
In a new city, what’s the first thing you do when you’re looking for a restaurant? When looking for a restaurant, you’ll likely consult a review site. Reviews like this are crucial for small companies because they help people like you and me evaluate whether or not a company is worth going to.
Consider leaving a review for a local business on sites like Yelp, Google, and Facebook the next time you visit!
Inform Your Family And Friends About It
Posting a review has a lot in common with this. The main difference is that you’re just talking to a select group of people instead of the general public.
Like many others, we become obsessed with a product or business that we like. Every day, we check Instagram for new stories, make a purchase (or two), and then tell everyone we know about it. We’re addicted! The discovery of a new business excites us to the point of ecstasy.
Let your friends and family know if you find a new-to-you small business! It’s a good bet that they’ll enjoy it as much as you do.
Like And Follow Company’s Social Media Accounts
This may be a no-brainer, or it could be too ridiculous to bother with, depending on your point of view. However, following a business on social media, no matter which side of the fence you’re on is considerable assistance to that firm. As you may be aware, we place a high value on quality over the number when growing an online following. So small businesses, in particular, stand to gain from having a significant social media following.
The swipe-up function on Instagram stories is unique to the platform, yet it is greatly sought after by small businesses because of its practicality. User accounts with more than 10,000 followers can now include links in their Instagram stories. Small business clients will appreciate how much easier it will be for them to make purchases, visit the website, get in touch with the business, etc.
Having a more extensive fan base also helps small businesses stand out, be discovered, and thrive in the face of major corporations with massive marketing resources. Small businesses. It might be challenging for small businesses to compete with large corporations like Target or Amazon, relying only on social media and word of mouth. For these tiny businesses to expand, they need more followers.
Depending on the industry, certain corporations only operate with small businesses with “established” accounts. When it comes to things like endorsements, wholesale, advertising, and more, these organizations look at the number of followers and engagement rate of a small company to see if they want to collaborate with them.
As a general rule, you should follow businesses that you admire.
Interact With The Business On Social Media
Once you’ve followed a small business on social media, don’t forget to interact with their posts and stories. Like commenting, tagging a friend, sending a direct message, or sharing their post/story with your followers and friends can all be considered forms of engagement on Instagram.
Here’s why it’s crucial to follow an account’s content: Instagram’s algorithm is alerted to content that obtains a high level of interaction (usually 3% or more) through this type of activity.
Instagram will start promoting your material to the Explore feeds of other users with similar interests when it recognizes that it is valuable. This enables a small business to be discovered by people who have never heard of it before, allowing it to grow.
The impact of your likes and comments is far more than you might imagine.
Share Your Experiences With The Company
For the most part, young people, especially those who live online, enjoy expressing themselves through social media. Since the advent of social media, we’ve gotten accustomed to seeing companies’ online presence as consistent, engaging, and instructive. I’m sure I’m not the only one who uses Instagram to look for local businesses before turning to Google.
So it’s no surprise that uploading a photo of yourself at a local cafe, restaurant, salon, shop, and more on Instagram is a simple way to show your support for the business!
Make Sure To Include The Business’ Hashtag
In addition to helping your followers see more relevant material, adopting a company’ branded hashtag also helps the business find you! There are several reasons why certain businesses (especially small firms) are so dependent on user-generated content.
- Spend as little as possible
- Get to know their clients
- Help boost sales by promoting the product
As a result of user-generated content (UGC), small businesses can post images taken by their consumers on social media. That’s not the only reason why user-generated content (UGC) is for small businesses.
When you post a picture of your meal from a recent trip to a new restaurant, your followers will be interested in what you have to say about it. For small businesses, user-generated content is as important as review sites like Yelp and Google.
Share your posts with the hashtags of small businesses and tag them when you’re ready to do so. Maybe they’ll post a picture of you on their social media page!
Send A Message To The Company Expressing Your Admiration For Them
You know that feeling you get when someone compliments you on something you’ve put a lot of effort into? Not the unpleasant, sweaty-palmed sensation! When you’re having a wonderful time, you can’t help but smile, and it may truly brighten your day. When you compliment a small business, it makes them feel just like that.
Some of the hardest-working people we know are small business entrepreneurs. It can feel like our efforts go underappreciated at times. If you’re a fan of a small business and want to spread the word, do so! In addition to that, share it with your friends and family members. If they could hear from you, they wouldn’t have to work so hard.
Subscribe In Their Email List
If you don’t have much time, this is a great option. For small businesses, email lists allow them to communicate directly with their customers, give special offers, and learn more about what their customers want from them as a firm. In the end, it’s a modest request that yields significant benefits for all parties involved.
These are some of the ways you can support a small business for free. By taking these steps, you can help a small business to grow and succeed. What other ways do you know of?