How To Start A Microgreens Business

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By Sam

Microgreens are a hot topic in the food industry right now. They’re little, nutrient-rich plants that can be used as a garnish or added to salads and other dishes for an extra zing of flavor and nutrition. If you’re intrigued by starting your own microgreens business, this blog post is for you! We’ll cover everything from what supplies you need to how to price your products. Let’s get started!

What Are Microgreens?

Have you ever eaten a salad topped with vibrant, delicate greens? These may have been microgreens, a type of young vegetable green that packs a punch of flavor and nutrition. The term “microgreen” refers to edible greens harvested just after their first true leaves have developed, typically 7-14 days after germination.

While they may be small in size, microgreens pack a bigger nutritional punch than their fully grown counterparts – recent studies have shown that they contain up to 40 times higher levels of vital nutrients. Besides their dietary benefits, microgreens also offer unique flavors and colors that can add visual interest to any dish. From arugula to radish to kale, there are countless varieties of microgreens to explore and experiment with in the kitchen.

Why Start a Microgreens Business?

how to start a microgreens business

Starting a microgreens business is brilliant for anyone looking to break into the agriculture industry. Microgreens have exploded in popularity, with chefs and individuals seeking their intense flavors and nutritional benefits.

1) Growing microgreens requires less space and resources than traditional crops, making them easier to start and more sustainable in the long term.

2) The turnover for microgreens is fast, with multiple harvests possible in a short period. This means more income potential for the business owner.

3) Microgreens also have a high-profit margin, allowing maximum financial gain from each sale.

4) As demand for locally sourced organic produce increases, starting a microgreens business can provide an opportunity to cater to this growing market and positively impact the local community.

SWOT Analysis

One way to help determine if starting a microgreens business is right for you is to conduct a SWOT analysis. This will help you understand your Strengths, Weaknesses, Opportunities, and Threats as they relate to starting and running a successful microgreens business.

Some Strengths that may help start a microgreens business include:

  • You have experience growing plants or vegetables.
  • You have a green thumb and are confident in your gardening abilities.
  • You are passionate about healthy eating and want to provide others with access to fresh, nutritious produce.
  • You are excited about the challenge of starting your own business.

Weaknesses that you should be aware of and consider before starting a microgreens business include:

  • You have no experience growing plants or vegetables.
  • You do not have a green thumb and are not confident in your gardening abilities.
  • You lack knowledge about the business side of starting and running a microgreens operation.
  • You are not sure if you have the time and energy to commit to starting a business.

Opportunities that may be available to you when starting a microgreens business include:

  • The current trend of healthy eating allows consumers access to fresh, nutritious produce.
  • There is a growing demand for locally grown food, which you can capitalize on by starting a microgreens business.
  • You can be your own boss and build a successful business from the ground up.

Threats to consider before starting a microgreens business include:

  • The current trend of healthy eating may not last, which could negatively impact your business.
  • The demand for locally grown food may decrease, harming your business.
  • You may face competition from other microgreens businesses in your area.

Conducting a SWOT analysis is just one way to help you decide if starting a microgreens business is right for you. Considering all the factors involved is essential before making a final decision.

What Supplies Do You Need to Start a Microgreens Business?

Starting a microgreens business is a great Idea. It’s a thriving market, with restaurants and health-conscious individuals willing to pay top dollar for these nutrient-packed greens. So, what do you need to get started?

First, you’ll want to consider your growing space. A rack or shelf system with LED lights is ideal, but it can also be a significant investment.

Alternatively, setting up grow trays on a sunny windowsill or under fluorescent lights can work. You’ll also want to ensure proper ventilation by placing your set-up near an open window or using fans with the lights. Timers can help automate the lighting and ventilation process.

Finally, don’t forget power cords to connect and operate your equipment. Starting any business requires dedication and hard work, but if you have the right supplies and a passion for microgreens, you can see success in no time.

How To Start A Microgreens Business

Here is a step to step guide on how to start a microgreens business.

Decide if the Business Is Right for You

Before starting a microgreens business, deciding if the venture is right for you is essential. Consider your goals, financial situation, and commitments to loved ones.

Hone Your Idea

Now that you’ve decided to move forward with your microgreens business, it’s time to hone your idea. Consider your target market, what type of microgreens you want to grow, and what value you can add to the marketplace.

Brainstorm a Business Name

One of the first steps in starting any business is brainstorming a name. This can be a fun and creative process, but be sure to consider the following:

  • The name should reflect your brand and what you want customers to think when they hear it.
  • It should be easy to pronounce and spell.
  • It should be short, sweet, and to the point.
  • Try to avoid using hyphens or numbers in the name.
  • Do a quick Google search to ensure another business doesn’t already use the name.
  • Once you’ve settled on a name, secure the matching domain name for your website.
  • You’re ready to build your brand identity around your new business name. This can include developing a logo, creating social media accounts, and designing marketing materials.

Create a Business Plan

Once you’ve decided to start a microgreens business, it’s time to create a business plan. This document will outline your business goals, strategies, and finances. It’s essential to have a clear plan before moving forward with any business venture.

Register Your Business/Register for Taxes

The next step is registering your microgreens company with the government once you’ve decided on a business model and acquired the necessary materials. By doing this, you are ensuring that your business is legal and that you can collect taxes on sales. You’ll also need permits and licenses from your city or state. Depending on where you live, this may include a food handler’s license, business license, and agricultural access.

Once you’ve registered your business and obtained the necessary permits, you’ll need to register for taxes. This includes applying for an Employer Identification Number (EIN) from the IRS and collecting state sales tax.

You may also need to file for a DBA (Doing Business As) if you’re using a name other than your own for your business.

Select a Microgreens Supplier

One of the most critical steps in starting a microgreens business is selecting a supplier. You’ll purchase your seeds and growing materials from this company. Be sure to research and choose a reputable supplier that offers high-quality products.

You’ll also want to consider the cost of shipping and handling when selecting a supplier. Many companies offer discounts for bulk orders, so take advantage of these savings when possible.

Secure Funding

Starting a microgreens business can be expensive, so it’s essential to secure funding before getting started. There are several ways to finance a new business, including loans, grants, and investment capital.

Prepare to Launch

Now that you’ve secured funding and selected a microgreens supplier, it’s time to prepare for launch. This includes creating a website, designing marketing materials, and setting up an online ordering system.

You’ll also need to create a production schedule and order the necessary supplies. Be sure to allow time to get everything in order before your launch date.

Promote Your Business

The final step in starting a microgreens business is to promote your products and services. This can be done through online marketing, social media, and traditional advertising. You’ll also want to participate in trade shows and local events to get the word out about your business.

How to Price Your Microgreens Products?

Pricing your microgreens can be a tricky task. You want to charge enough to cover your costs and make a profit, but you don’t want to price yourself out of the market. Research and find a pricing strategy that works for your business.

The best way to price your microgreens is by calculating your production costs. This includes the cost of seeds, growing materials, labor, and overhead. Once you know your production costs, you can add a markup to determine your selling price.

It’s also important to consider competing for products’ prices when pricing your microgreens. Be sure to stay competitive while still making a profit.


Overall, starting a microgreens business is financially advantageous, environmentally conscious, and in line with current trends. It’s the perfect choice for any enterprising individual looking to make their mark in the agriculture industry.

Frequently Asked Questions

How much does it cost to start a microgreens business?

The cost of starting a microgreens business can vary depending on the size and scope of your operation. However, you can expect to spend several thousand dollars on seeds, growing materials, and labor. You’ll also need to factor in the cost of marketing and advertising to promote your products and services.

What are the essential steps in starting a microgreens business?

The essential steps in starting a microgreens business include registering your business, securing funding, and choosing a reputable microgreens supplier. You’ll also need to create a marketing plan and prepare for launch. Promoting your business is also essential to success.

How do I price my microgreens products?

You can price your microgreens by calculating your production costs and adding a markup. It’s also important to consider the prices of competing products when setting your prices. Be sure to stay competitive while still making a profit.

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