How To Start A Home Decor Business

Photo of author

By Jacob Maslow

Are you passionate about interior design and looking for a way to transform your passion into a thriving business? Before starting a home decor business, there are many factors to consider. Several crucial decisions need to be made during the set-up process to ensure the success of your business. From creating the perfect products, pricing them right, choosing the right marketing strategy, or finding customers, these steps require careful consideration and planning before you start your venture. So, you want to start a home decor business? Here are some essential tips and tricks on how to get your business off the ground and make it a success.

What Does a Home Decor Business Do?

A home decor business provides a service or product that beautifies and enhances the interior of homes, such as furniture, linens, curtains, window treatments, rugs, art pieces and wall décor. Home decor businesses can specialize in one particular style of décor like modern or vintage, or they may provide an eclectic blend of various styles.

SWOT Analysis of a Home Decor Business

Before you get started in this business, it is essential to take a look at the SWOT analysis of the home decor industry. This acronym stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis will help you understand your strengths and weaknesses, as well as any potential opportunities and threats that may exist in the market.

Strengths: High demand for quality home decor products; niche markets offer great potential; low startup costs; ability to scale quickly.

Weaknesses: Low margins on products due to competition; high customer expectations; difficulty in finding reliable suppliers.

Opportunities: Expansion into other product categories such as outdoor furniture or accessories; tapping into new markets; leveraging online and social media marketing.

Threats: Increasing competition from established home decor businesses; shifts in consumer tastes or preferences; fluctuating economic conditions.

Once you have reviewed the SWOT analysis of the home decor industry, it is time to get started setting up your business. The first step is creating a business plan. The business plan should include information on your products, pricing strategies, targeted audience, marketing strategies, and financial goals. Once you have developed your plan, you can create a budget that outlines the costs associated with starting your business and running it on an ongoing basis.

Create A Business Plan

Creating a business plan is essential when starting any business. It can help you define your target market, estimate how much capital you’ll need to start up the business and map out a roadmap for long-term success. Your plan should include information about who will be responsible for what tasks within the company; such as marketing efforts; manufacturing products, or working with suppliers.

write about online sites to create a business plan for you, list the sites, and explanation for each

When creating a business plan, you can write it yourself or use an online template. Many sites offer templates and guidance on creating a successful business plan. Here are some of the top recommended sites:

LivePlan – LivePlan is an easy-to-use business planning tool that helps entrepreneurs track their progress as they build their businesses. It also provides access to industry-specific financial information and metrics, so you can make more informed decisions when creating your business plan.

BizPlan Builder – BizPlan Builder is an online platform for entrepreneurs just starting in the world of small business ownership. This comprehensive platform offers step-by-step instructions and a variety of templates to help users create a comprehensive business plan.

Enloop – Enloop is an online platform that helps entrepreneurs write a professional and comprehensive business plan. The site offers over 20 different business plan templates, with financial summaries and recommendations on optimizing your operations. It also provides detailed analytics so you can track the performance of your business in real-time.

Palo Alto Software – This company creates software for small businesses, including its flagship product, Business Plan Pro Premier Edition. With this software, business owners can create comprehensive plans with step-by-step guidance on how to best structure their companies for success.

These are just a few resources available when creating a business plan. By taking the time to research each platform, you can ensure that you are choosing the best one for your particular needs and goals.

Franchise Opportunities

Franchising is another option for those looking to start a home decor business. Franchises offer the benefit of an established brand and system that can help entrepreneurs quickly build their businesses and gain access to larger markets. Popular large franchises in the home decor sector include Bed Bath & Beyond; HomeGoods; Pottery Barn; Kirkland’s, and Williams-Sonoma.

When considering franchising opportunities, carefully research the franchise you are interested in, as franchises in this industry tend to be an expensive investment. Make sure you understand the costs associated with running a franchise, as well as any restrictions or limitations that may be placed on your business operations. Additionally, it is essential to ensure that you are comfortable with the corporate culture of the parent company before signing a contract.

By thoroughly researching the franchising opportunities available, you can ensure that your home decor business is off to a great start.

Franchises offer the benefit of an established brand and system that can help entrepreneurs quickly build their businesses and gain access to larger markets. Popular franchises in the home decor sector include:

Bed Bath & Beyond – This franchise offers a wide selection of home decor items, from furniture to lighting and rugs. Franchisees benefit from access to the brand’s popular stores and its online ordering capabilities.

HomeGoods – HomeGoods is a discount home furnishing store that carries various brands at discounted prices. Franchisees benefit from access to their store locations, distribution centers, and corporate offices across North America.

Pottery Barn – This franchise specializes in quality furniture and home decor at affordable prices. Franchisees benefit from access to high-end products, unique custom designs, and exclusive discounts on select items.

Kirkland’s – Kirkland’s is a home decor retailer emphasizing product quality and value. Franchisees benefit from access to the company’s selection of merchandise as well as its award-winning customer service.

Williams-Sonoma – This franchise specializes in luxury home furniture and accessories, offering customers an upscale shopping experience. Franchisees benefit from access to their stores, distribution centers, and corporate offices throughout North America.

When considering franchising opportunities, it is essential to ensure that you are comfortable with the corporate culture of the parent company before signing a contract. Additionally, thoroughly review the Franchise Disclosure Document (FDD), which outlines all costs associated with running a franchise, as well as any restrictions or limitations that may be placed on your business operations. By thoroughly researching the franchising opportunities available, you can ensure that your home decor business is off to a great start.

Be Financially Responsible

Financial responsibility is key when starting any business. Make sure to take the time to research and understand all of the costs associated with setting up and running a business. Create an accurate budget outlining your startup costs, ongoing expenses, and expected profits. Additionally, consider potential risks that could impact your business’s success or profitability. Being financially responsible from the beginning ensures that your home decor business has the best chance for long-term success.

Choose A Niche Market

Selecting a niche market is vital for any business, but it’s essential when starting a home decor business. Knowing your specific target audience and what type of product they are looking for will help you to focus your efforts on the right products and advertising channels. This will also make it easier to price your products competitively and create an effective marketing plan that appeals to your ideal customer.

1. Vintage Home Decor: This encompasses classic and antique pieces from different eras, such as furniture, home accessories, textiles and art.

2. Modern Home Decor: This includes modern furniture, fixtures, and appliances that feature geometric shapes and clean lines.

3. Rustic Home Decor: This decor style is all about bringing the outdoors inside with natural materials like wood, leather, stone, and metal in its raw form.

4. Eclectic Home Decor: Combines different styles with a mix of colors to create a one-of-a-kind look that expresses individuality and personality.

5. Industrial Home Decor: Uses materials like exposed brick walls and metal pipes to create an industrial look.

Develop Your Products or Services

Once you’ve chosen a niche market, it’s time to focus on the products or services you will offer for your home decor business. Whether you plan to manufacture and sell your own pieces, buy items in bulk from suppliers and resell them, or provide interior design consulting services, make sure they align with your target customer base. You should also consider whether you will specialize in one particular style of décor (like modern or vintage) or an eclectic blend of various styles.

Determine Your Pricing Strategy

Regarding pricing strategy, you have several options: fixed prices, variable pricing, discounting, and bundling. Choose the best choice for your business model and the products you offer. You may want to consider offering discounts or promotions on certain items to draw in customers or bundle items together at discounted rates.

Create a Marketing Strategy

Developing an effective marketing strategy is key to growing your home decor business. Make sure you have a plan outlining which channels to reach potential customers, such as social media, email campaigns, or print advertising. Additionally, ensure you are taking advantage of digital marketing tools like SEO and keyword research so that your website and other online platforms appear in relevant search results when potential customers search for home decor products.

Source Your Suppliers

Finding reliable suppliers for your home decor business is essential. Research potential vendors and compare prices, quality, and customer service ratings before making any decisions. Ensure the products you’re ordering meet safety standards and regulations and that delivery times are reasonable, given the type of items you are purchasing and where they will be shipped.

1. Direct Manufacturers: You can buy directly from the manufacturer, which is often the cheapest option since you cut out the middleman.

2. Wholesalers & Distributors: These companies buy in large quantities and resell to retailers at a discounted price, allowing them to purchase products in bulk for less.

3. Trade Shows & Expositions: Going to trade shows or expositions provides an opportunity to meet face-to-face with manufacturers and find various suppliers in one place.

4. Online Marketplaces: There are many online marketplaces where you can search for vendors and compare prices before making your purchase decisions. Sites like Alibaba offer access to thousands of manufacturers from around the world.

5. Local Craft & Antique Shops: These are great places to find unique and one-of-a-kind pieces that you can’t find anywhere else.

6. Flea Markets: You may get some good deals at flea markets, but be sure to scrutinize all items before purchasing, as there is no guarantee of quality or authenticity.

7. Auction Houses: If you’re looking for rare or antique items, auctions can be a great place to find them — but remember that the prices can sometimes be higher than other sources due to bidding wars.

Selecting a name, slogan, logo, and mission statement

Once you’ve determined the focus of your home decor business, it’s time to come up with a catchy name and slogan that will help draw customers in. Think of something unique that describes what you do and makes people want to learn more about your offerings. Additionally, design a logo that reflects your brand’s identity and mission statement — this should be simple yet memorable. Finally, create an official mission statement for your business that outlines its purpose and expresses the value that it brings to customers.

Here are some ideas for brainstorming your business name:

  • Unique and catchy names are more likely to be remembered.
  • Names that are easy to enunciate and spell phonetically usually perform better
  • The name of your company should be based on what you’re selling.
  • Get recommendations from those you trust – your family, friends, colleagues, or social media connections.
  • Adding keywords, including “décor” or “home decor,” strengthens SEO
  • It is wise to keep your business name open to future expansion, for example, “Jim’s Bakery” rather than just “Jim’s Cookies.”
  • Don’t name your business something that might limit future growth.

Sample Names, Slogans, and Mission Statements

1. Comfort Home: “Bringing Comfort to Your Home” – Our mission is to provide high-quality home decor that enhances comfort and convenience in every home.

2. Room Perfection: “Making Every Room Look Perfect” – Our mission is to help customers find the perfect home decor for any room, creating a beautiful and inviting space.

3. Decor Haven: “Your Haven for Decorating Inspiration” – We strive to inspire our customers through unique decor choices that reflect their tastes and styles.

4. Décor Delight: “Delight in Dreamy Décor” – Our mission is to bring beauty and joy into your living spaces with our stylish and affordable home decor selection.

5. Home Refresh: “Refreshing Your Home” – Our goal is to provide our customers with quality products that can be used to give their living spaces an instant update or revamp.

6. Decor Galore: “Galore of Decorating Ideas” – We are committed to providing the best selection of home decor items, along with inspiring ideas and helpful tips for creating a beautiful home.

7. Aesthetic Ambience: “Creating An Aesthetic Ambience” – Our mission is to help customers create cozy yet modern interiors with our vast array of home décor items at an affordable price.

8. Stylish Spaces: “Styling Your Spaces” – We are dedicated to helping customers create beautiful and functional living spaces through our stylish home décor products.

9. Perfectionist Palette: “The Perfectionists’ Palette” – Our goal is to offer a wide assortment of quality home decor items that make it easy for customers to find the perfect pieces for their aesthetic vision.

10. Elegant Elements: “Elevating Your Space with Elegant Elements” – Our mission is to provide luxurious home decor elements at an affordable price, allowing customers to create elegant living spaces without breaking the bank.

Develop Your Brand Identity

Creating a solid brand identity is essential for any home decor business, as it helps to set you apart from the competition. Develop a logo, color scheme for your business, and consistent messaging across all communication platforms. Additionally, create content that focuses on your unique products or services and tailors it to your target customer base.

Is Home Decor A Good Business?

Owning a home decor business is a fantastic opportunity that can be highly rewarding. Home decor trends constantly fluctuate, so there is never a shortage of new and exciting items to offer customers. You can give people options when picking out furniture and other home decorations. Home decor includes more significant things like furniture and smaller accessories such as candles, vases, photo frames, wall art, and more. Creating creative ways of displaying items together can be fun to create an aesthetic look that customers will love. Overall, running a home decor business requires hard work and dedication but has the potential to grow into an incredibly successful venture.

Is Starting A Home Decor Business Right For You?

If you are passionate about interior design, starting a home decor business could be the perfect way to turn your passion into something lucrative. Home decor businesses have become increasingly popular in recent years, and there is plenty of opportunity to start one of your own.

Before you take the plunge and open up shop, make sure that you are prepared for the challenges of running any business – such as coming up with marketing strategies, discovering your target demographic, and getting your finances in order.

Furthermore, if you familiarize yourself with contemporary home design trends, you’ll have a better chance of formulating intentions to help your business succeed. If you think you can overcome these challenges, a home decor business may be just what you’re looking for.

What Kind Of People Work In Home Decorating?

Home decorating is a large, varied field that requires particular skill sets to make a home attractive and inviting. Professionals who specialize in this industry come from various backgrounds and different experience levels. Interior designers typically have college degrees, training programs, or design certifications and extensive knowledge of interior design trends and techniques.

  • Gender – The majority of home decorators are female, comprising 78% of the total number, while 22% are male.
  • Average level of education – Most home decorators have at least a bachelor’s degree, with 43% holding.
  • Average age – The average home decorator is 40 years old.

How Much Does It Cost To Start A Home Decor Business?

You can start your own online store for less than $3,000, featuring items from a supplier or manufacturer. The expenses include space rental, preparing the space, and your first inventory order. Starting a home decor business can be relatively affordable, depending on the entrepreneur’s goals and investment capabilities.

The cost is typically free of charge to register as a legitimate business and secure an Employer Identification Number (EIN) from the IRS. Setting up an online website or e-commerce store may require a domain name and web hosting fees, ranging from $100 to $300 per year. Depending on the merchandise sold, more substantial costs, such as inventory management software and payment processing platforms, must be considered.

Customers on the verge of making a purchase may be more likely to respond well to marketing materials such as flyers or other promotions. Lastly, relevant government permits or licenses must also be accounted for in startup costs. The expenses of running a successful home decor business depend on specific preferences and industry regulations.

What Barriers To Entry Are There?

When entering the home decor business, there are many barriers to entry that may delay success. It is essential to have competitive pricing, quality materials, and customized designs to stand out from competitors.

On top of this, one needs access to a wide array of resources to find the necessary supplies and hire reliable employees or contract workers. Time management is also essential – home decor businesses must ensure the timely completion of each project due to competition and well-maintained records for legal purposes.

With these key focus points, home decor entrepreneurs can build a successful business with market longevity.

Create A Business Plan

A business plan is vital for any business- it acts as a map to guide your startup through the launch process and keeps you focused on your primary goals. A business plan benefits you and your team and makes it much easier to explain your company’s mission and vision to investors or partners.

  • Executive Summary: A summary of the business plan as a whole; this should be written last.
  • Business Overview: Overview of the company, vision, mission, ownership, and corporate goals.
  • Product and Services: Elaborate on what you are offering.
  • Market Analysis: Examine market trends, including any alterations in demand, and gauge potential for growth, as well as do a SWOT analysis.
  • Competitive Analysis: As part of our market research, we carefully analyze the strengths and weaknesses of our primary competitors. This allows us to create a list of our services’ advantages over theirs.
  • Sales and Marketing: USPs is the key to a company’s success. By examining and understanding your company’s unique selling proposition, you can develop strategies that will help increase sales and drive growth.
  • Management Team: With the managers’ experience and Proof, your business will reach new heights.
  • Operations Plan: With every company, there are specific details that must be taken care of to ensure smooth operation. This includes procurement, office location, critical assets, equipment, and other logistical necessities.
  • Financial Plan: Financial planning for your startup costs, break-even analysis, profit and loss estimates, cash flow, and balance sheet.
  • Appendix: Please attach any other financial or professional documents.

Developing a business plan from scratch can be daunting, but you don’t have to do it alone. You can find reasonably priced help from specialists at Fiverr who will create a top-notch business plan for you.

Pros Of Starting A Home Decor Business


A home decor business is a perfect way to show your creativity and make money simultaneously. It offers many possibilities for entrepreneurs, allowing them to customize and market the items they create.

Home decor businesses also have certain advantages, such as an affordable startup cost, potential high-profit margins, and the ability to try out several product ideas before committing to one. With careful planning, a home decor business can offer quick access to larger markets and streamline operations for better cost control.

Additionally, it allows entrepreneurs to create a unique brand and presence in the market that stands out from their competitors. Many talented individuals capitalize on these advantages to start successful home decor businesses.


Starting a home decor business can be expensive and time-consuming, as you must spend money on inventory or supplies. It is also difficult to know precisely what customers are interested in buying, so considerable market research is necessary beforehand.

Additionally, it may be challenging to differentiate yourself from others and establish your brand in the home decor space because of the sheer competition from established businesses and other startups. Moreover, as this kind of business usually centers around seasonal releases of products, it can be difficult for companies to remain top-of-mind with customers consistently. All these factors make starting a home decor business a high-risk venture with potentially low returns.


How much does it cost to start a decorating business?

A party decorating business’ startup costs generally fall between $2,000 and $5,000. These funds essentially go towards a website and marketing budget- since the customer pays for all decor items, there is no need to keep inventory.

How do I set up a home decor store?

  1. Select a home decor niche to focus on.
  2. Make sure the products you sell are high quality.
  3. Start selling home decor online by opening your very own e-commerce store.
  4. Create social media accounts for your business.
  5. Use the internet to advertise your home decorating business.

How do you charge for decorating?

To come up with your price, base it on the average number of hours you spend on a project. Add an extra 10-15% just in case something comes up that you didn’t expect. By doing this, your client will feel inclined to pay upfront, allowing you to move the project along quickly and without any issues regarding payment.

What is the 80/20 rule in decorating?

The 80-20 rule is an easy way to decorate a room: use neutral colors for 80% of the spaces and get creative with the other 20%.

Is the decoration business profitable?

Most interior decorators have a gross profit between 35-40%. Also, as a general rule, design service businesses should allow for 20-30% net profit. From what we can tell, a reasonable budget is 3-12% of your total sales revenue.

Outsourcing To Freelancers

A freelancer can help with various activities in launching and managing your home decor business. One activity includes designing print materials such as flyers and brochures to promote the business. Freelancers can also assist with website design or content writing tasks, such as creating product descriptions or updating blogs.

In addition, a freelancer can help set up various business systems, like customer relationship management software or inventory tracking tools. The right freelancer can provide valuable advice on managing pricing or marketing strategies for optimal success.

To find a reliable freelancer for your home decor business, check out popular freelance sites like Fiverr, Upwork, Guru, and PeoplePerHour. You can also use social media sites like Instagram and LinkedIn to find professionals with the specific skillset you need. When finding a freelancer, vet them carefully by checking reviews or asking for referrals from customers they’ve worked with. This will ensure that you get someone who is experienced, reliable, and trustworthy.

Overall, using a freelancer can help you save time and money when launching your home decor business, as well as take some of the stress out of managing it daily. With their expertise and assistance, you’ll have more time to focus on other essential aspects of running a successful business.

List of tasks freelancers can do

  • Designing print materials such as flyers and brochures
  • Website design or content writing tasks, such as creating product descriptions or updating blogs
  • Setting up business systems like customer relationship management software and inventory tracking tools
  • Pricing and marketing advice
  • Social media management
  • Photo editing/graphic design
  • SEO services
  • Copywriting/content creation
  • Online research and data entry.
  • Custom coding/programming tasks.
  • Accounting and financial services.
  • Customer service.
  • Email marketing campaigns.
  • Transcription services.
  • Virtual assistant duties such as scheduling meetings and managing calendars, etc.
  • Video production/editing.
  • Creating presentations and other visuals.
  • Advertising campaigns.
  • Researching market trends and analyzing customer data.
  • Business consulting services.
  • Networking with industry partners and potential customers.
  • Product photography.

These are just a few of the many tasks that freelancers can do to help make your home decor business a success! Finding the right person for the job is important, but once you have someone on board to assist, it will be much easier to launch your business quickly and efficiently. Good luck!

Resources for launching and running a home decor business

1. Business Plan Templates: Writing a business plan is an important part of launching any business, and having a template to use will make the process much easier. Sites like Small Business BC and Bplans offer helpful templates that can be customized to suit your individual needs.

2. Marketing Resources: Your home decor business will need some marketing strategy to reach potential customers, so it’s important to have resources in place for this purpose. Hubspot offers free courses on content marketing and SEO, as well as tools such as keyword research, email automation, and lead tracking.

3. Accounting Software: Keeping track of your expenses and income is essential for running a successful business, so it’s important to have software in place to do this. There are many accounting software options out there, such as QuickBooks Online or Freshbooks, that can help simplify the process.

4. Online Payment Tools: Setting up an online payment system is integral to running any business. There are plenty of tools available to make the process easier. Stripe and Square are two popular payment processors that offer easy integration with most websites and apps.

5. Legal Resources: It’s also important to have legal resources in place so your business operates within the confines of the law. Sites like LegalZoom offer free resources for researching and understanding different business laws and help set up contracts and other agreements.

6. Tax Planning: It’s essential to understand how taxes work when running any business, so having access to tax planning resources is essential. Tax software such as TurboTax makes it easy to understand and plan for taxes while providing helpful advice on deductions and credits that can save you money.

7. Online Presence: Having an online presence is key for any business, and there are plenty of tools to help with this. Sites like Wix and Squarespace offer easy-to-use website-building tools so you can quickly create a professional site, while social media platforms like Twitter, Instagram, and Facebook allow you to reach potential customers in your target market quickly and easily.

8. Networking Events: Networking events can be a great way to meet people in your industry and potential customers, so attending these is important for any home decor business. Sites like Eventbrite and Meetup are great resources for finding networking events in your area. They offer the ability to RSVP and connect with other attendees before the event.

These resources can help give you the tools and knowledge necessary to get your new home decor business up and running quickly and efficiently while also ensuring that it’s operating within legal boundaries. Good luck!

Also see

How to Turn Your Party Decorating Passion Into a Profitable Business

How to Decorate for a Corporate Christmas Party on a Budget

Images Courtesy of DepositPhotos