A Step-by-Step Guide for Starting Your Freelance Business

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By Jacob Maslow

The perks of starting a freelance business where you offer independent contract work are numerous, including setting your work hours. However, since you are responsible for handling all aspects of your business, you must carefully create a plan to guide your business toward success.

One of the first steps to starting a successful freelance business is to choose your niche. Identifying and focusing on one area of expertise can help you establish yourself as an expert in that field and make marketing your services easier. Depending on your skills and background, there are many potential niches available for freelancers:

Content creation – Freelance writers, editors, copywriters, and bloggers can specialize in creating content for webpages or publications, writing product descriptions, crafting press releases or developing advertising campaigns.

Graphic design – Designers with experience in website development, logo creation, or other types of visual communication can offer their skills to companies or individuals looking for creative solutions.

IT support – Technical expertise encompasses a broad range of services, such as website maintenance, software installation, and computer system analysis.

Social media – Businesses increasingly rely on social media management to reach their target audiences. Freelance professionals can offer their knowledge in developing effective campaigns for platforms like Facebook, Twitter, and Instagram.

Business consulting – Experienced entrepreneurs or finance experts can help small businesses navigate legal issues or improve their financial practices.

Virtual assistant – Professionals with administrative skills can provide essential organizational efficiency and take on the tasks that busy company owners don’t have time for.

These are just a few potential niches for freelancers looking to start their own businesses. Once you’ve identified the place best suits your skills and interests, you can begin building a plan to develop your business.

Steps to Starting Your Freelance Business

There is an endless list of freelancing opportunities but look for a niche within your area of expertise, allowing you to create a more profitable business. Before you start your freelancing business, consider the hours you are willing to work, how big you want your business to grow, and your reasons for starting a freelance business.

1.      Create Your Goals in a Business Plan

You must set your goals in writing to help you follow the plan as you reach each milestone. Most freelance businesses don’t need much money to start, but that will depend on whether you plan to work independently or hire a team to help you meet your goals.

It’s essential to decide how you plan to operate your freelancing business. Generally, a sole proprietorship is cheaper to set up and run, especially if you plan to work independently without hiring others. However, you will remain financially liable with this option.

If you want protection from personal financial liability, it’s best to form a limited liability company (LLC). An LLC is the best option because it’s a legal structure. However, it does become slightly more complicated to form and run because it has higher accounting fees.

The third choice, corporations, are not preferred by most freelancers because they are the most expensive and complex to run.

2.      Choose a Business Name and Design a Logo

Like every business, branding is vital for your freelancing startup. Therefore, you need to give your business a name that you register as a DBA (doing business as) if you have a sole proprietorship. You must also provide a business name when you do your LLC registration.

Check below for our business naming ideas for your freelancing startup, or use the ideas to create another name. Then, run a state name check and a trademark and patent check online for whatever name you choose. You must also purchase the domain name for your website that matches your chosen business name.

Once you have chosen a professional name that denotes your area of expertise, it’s time to design a business logo for your website and social media account.

Check out

Creative Business Naming Ideas for the Girly Girl Entrepreneur

3.      Get Yourself Online

Create a signature email by adding your details and logo to help you find gigs. However, remember that a professional-looking website and social media account (preferably on LinkedIn) will give your more exposure and allow you to showcase clients, their reviews, and past projects.

The more visible you are online, the more legitimate your freelancing business looks, and the quicker you can expand your network.

4.      Determine Your Pricing Strategy

The best way to determine your pricing is to see what other freelancers charge for the same services. Some of the most popular are hourly rates, flat fees per project, and individual quotes per project.

As a newcomer, it’s often best to price your gigs a little lower until you achieve a desirable client base. Then, at some point, when the demand for your services increases to a good level as per your goals, you can increase prices.

5.      Finding Clients and Growing Your Business

Now that you have completed the steps above, it’s time to find your target market, helping you to apply the correct marketing strategies to reach them. You may know some of the people you want to sell to from your previous job, and you can reach out to them directly on social media or by email.

Some research will help you get a better feel for your prospects, and you can then reach out to them to help you understand if they are right for you through surveys or interviews. You can use demographics, behaviors, and interests to create buyer personas.

However, if you don’t have anyone to reach out to, you may consider registering on one of several platforms where prospective clients seek freelancers (see below for details on the major platforms). In addition, some freelance services can benefit from regular blogs and posts showcasing their services. Use these if they can help people understand what you do and how it can benefit their business.

Once you make connections, you must network in the freelancing business to ensure you keep reminding them of the services you offer. Networking is crucial to maintaining your competitiveness. Connect with your network by inviting them to events, discussions, or webinars. By building a rapport with them, you create leads that may well consider your services.

6.      Register for Taxes

Every business must pay taxes according to its structure. For example, if you have chosen a sole proprietorship, you only need your social security number to pay taxes on your freelance business’s annual income.

If you have formed an LLC, you must apply online with the IRS for an Employer Identification Number (EIN).

7.      Get a Business Bank Account

Cash management is critical to every business. First, you must keep track of all your income from clients. Keeping track of client payments is easier if you work on a platform, but you still need a bank account to receive your money.

A dedicated business account makes controlling your income and business expenses more manageable. It also makes it easier to calculate your taxes and keeps your business income separate from your other assets.

8.      Remain Consistent

A consistent freelancer meets deadlines and does not let clients down. A happy client will keep returning to your freelancing services. However, freelancing work often comes with challenges, so ensure that you understand the client brief to prevent misunderstandings. If unsure, contact the client for more information.

Finally, maintain the brand image you have worked hard to build by keeping your website and socials updated.

9. Create a Portfolio

A portfolio is an essential tool that shows potential clients what you can do. It should include a description, images, and videos of your previous work. Moreover, professional websites like LinkedIn and Behance allow you to showcase your skills on a larger platform.


How to Build a Freelance Portfolio When Starting Your Career: A Guide

10. Network with Clients & Other Freelancers

Freelancing often includes working with people who have never met in person before. Therefore, it is essential to ensure that both parties can trust each other and understand the project requirements clearly. To do this, build strong relationships through networking events or social media platforms like LinkedIn and Twitter. This helps create leads for potential jobs and strengthens your professional network.

11. Leverage Technology

Technology is essential to make your freelancing business more efficient through project management systems or e-signature software. Investing in the right tools can help you stay organized and improve client communication. Furthermore, it allows you to easily track deadlines, send invoices, and receive payments more quickly.

12. Set Up a Website/Blog

A website is a fantastic way to display your work and attract potential customers. Moreover, blogging allows you to share your knowledge and experience with the world, building authority around what you do as a freelancer. This helps build trust among customers looking for someone who can provide reliable services in their field.

13. Take Care of Yourself

Finally, make sure to take care of yourself while freelancing. Working from home can be isolating, so it’s essential to find ways to stay connected with friends and family, go outside for some fresh air and exercise, and eat healthy meals. Additionally, set boundaries around your working hours and take regular breaks throughout the day to keep productive and avoid burnout.

What we like and dont like about freelancing

What we like about freelancing is its freedom regarding working hours and location. You can work from home or take up gigs on short notice, whenever and wherever you want. It also allows you to explore different types of projects, allowing you to gain new skills quickly.

The downside of freelancing is that there’s no job security, as your income depends entirely on obtaining clients every month. If a client stops paying, your payment will be affected drastically. In addition, full-time employees usually receive no extra benefits such as health insurance, sick leave or retirement plans. This may make it difficult for some people to sustain a comfortable lifestyle.

Overall, freelancing is a great way to make money and explore different projects. However, it requires dedication and hard work to remain successful. You must stay organized and build strong relationships with clients to stay afloat in the industry. If you’re willing to put in the work, you can reap the rewards from freelance work!


What is the best way to find clients as a freelancer?

The best way to find clients as a freelancer is to do research, reach out to contacts from your previous job, register on freelance platforms, network with other freelancers, and create content such as blogs or videos that showcase your services.

What kind of taxes do I need to pay as a freelancer?

The taxes you need to pay as a freelancer depend on your chosen business structure. A sole proprietorship requires only a social security number, while an LLC needs an Employer Identification Number (EIN).

Do I need a business bank account to become a freelancer?

Yes, it is highly recommended that you get a dedicated business bank account once you become a freelancer to keep track of all income and expenses. This helps make calculating taxes easier and keeps your business income separate from other assets.

What is the most important thing to consider when freelancing?

The most important thing to consider when freelancing is consistency. Make sure you stay true to deadlines and deliver high-quality work so that clients will keep returning to use your services. Maintaining a positive brand image by updating your website and socials can help attract more clients.

Tips for a successful freelance career

1. Establish your brand: You must create a solid presence to attract clients and stand out from the competition. Create a website, build an online portfolio, use social media platforms and make sure you have professional-looking business cards.

2. Invest in yourself: Taking courses or attending seminars can help you stay up to date with the latest industry trends and deepen your knowledge on subjects related to your expertise.

3. Build relationships: Networking is key in any business, especially freelancing. Reach out to other professionals, influencers, and potential clients and join groups or forums related to your work area. This will help you create meaningful relationships that might be beneficial in the long run.

4. Set realistic goals: Write down your short-term and long-term goals and break them into smaller, more achievable objectives. This will help you stay organized and motivated to keep working on your career.

5. Have an online presence: Updating your website, blog or social networks regularly demonstrates to potential clients that you are active in the industry. By providing useful content for others, you will gain visibility and establish yourself as an expert in your field of work.

6. Stay flexible: As a freelancer, you need to be willing to accept changes if something doesn’t go as planned or a client requests a different type of service than what was initially agreed upon.

7. Keep track of your finances: Managing financial resources is essential when running a business, so keep accurate records of all your expenses and income. This will help you prepare for tax season and make it easier to budget for the future.

8. Don’t be afraid to ask for help: Running a business alone can be daunting, so don’t hesitate to seek advice or hire professionals if you need extra support. This could include hiring an accountant or attorney, investing in marketing services, or finding mentors to provide guidance.

9. Plan ahead: Make sure you have enough clients secured monthly to forecast and plan your income. Additionally, create contingency plans such as having additional income sources or a financial cushion in case of unexpected expenses.

10. Take breaks: Working as a freelancer can be stressful and demanding, so don’t forget to take time for yourself now and then. You need to be well-rested and relaxed to remain productive and creative.

11. Know your worth: Do your research beforehand and determine the going rate for your services. Don’t be afraid to charge what you believe your services are worth, and don’t give in to clients who try to lowball you.

Names and taglines for your freelance business

1. Creative Solutions: This could be a great name and tagline for any freelancer offering services related to creative work, such as writing, design, or marketing.

2. Freelance Express: If you are focused on providing fast and efficient client services, this would be a perfect business name and tagline combination.

3. The Professional Network: This would be a good choice if you want to focus on connecting businesses with qualified professionals in the freelancing world.

4. Exceptional Outcomes: This could be a great option if you specialize in delivering high-quality results quickly and efficiently for your clients.

5. Freelance Experts: This could be a proper name and tagline for any freelancer with extensive experience in their field.

6. The Creative Hub: If you specialize in helping clients with creative projects, this could be an ideal choice for your business name and tagline.

7. Freelance Freedom: “Unlock Your Earning Potential”

8. Creative Edge Consulting: “Turn Your Ideas Into Real Solutions”

9. Dynamic Design Solutions: “Make Your Vision a Reality”

10. Professional Services Unlimited: “Unlimited Opportunities at Your Fingertips”

11. Elite Business Solutions: “Elevate Your Business to the Next Level”

12. Innovative Ideas, Inc: “Unlock the Possibilities of Tomorrow”

13. Freelance Experts: “Expert Advice When You Need It Most”

14. The Freedom Team: “Finding Freedom Through Self-Employment”

15. Creative Visionary Solutions: “Turn Dreams Into Reality”

16. Passion Projects, LLC: “Staying True to Your Dreams”

17. Wild Ideas Innovations: “Re-imagining Possibilities”

18. Freelance Freedom Fighters: “Making the Impossible Possible”

19. Project Solutions International: “Bringing Your Vision to Life”

20. The Creative Consultants: “Helping You Achieve Your Goals”

21. Professional Projects, Inc: “Bringing Your Dreams to Life”

22. Freelance Foundry: “Unlock Your Potential with Freelance Business Solutions”

23. Elite Creative Services: “Creating Lasting Results”

24. Edge Methodology Consulting: “Pushing Boundaries To Create Innovative Solutions”

25. Flow Solutions: “Streamlining Your Processes for Maximum Efficiency”

26. Success Solutions: “Achieving Success through Creative Solutions”

27. The Freelance Network: “Connecting You to Your Business Goals”

28. Visionary Services Group: “Realizing Your Dreams and Aims”

29. Professional Powerhouse: “Unleashing Your Potential”

30. Creative Strategies, Inc.: “Elevating You Beyond the Ordinary”

31. Innovative Impacts Consulting: “Making a Positive Impact on Your Bottom Line”

32. Freelance Professionals Unlimited: “Harnessing the Power of Expertise”

33. Optimal Projects, LLC: “Taking Projects to the Next Level”

34. The Freelance Hustlers: “Making Your Dreams a Reality”

35. Idea Forge Solutions: “Bringing Ideas To Life”

36. Professional Performance Partners: “Unlock Your Business Potential”

37. Creative Design Dynamics: “Powerful Solutions for Maximum Impact”

38. Freelance For You, LLC: “Creating Opportunities to Grow and Succeed”

39. Success Unlimited Consulting: “Maximizing your Success with Ingenuity and Creativity”

40. Independent Services Group: “Leading the Way Toward Freedom and Flexibility”

41. Dream Projects Consulting: “Turning Dreams into Reality”

42. Creative Design Company: “Unleashing Your Imagination”

43. Professional Services, Inc.: “Bringing Your Business to the Next Level”

44. Freelance Outfitters: “Expertise for Any Project”

45. Innovative Consulting Solutions: “Helpful Solutions For All Your Needs”

46. Elite Consultants Group: “Revolutionizing the Way You Do Business”

47. Wild Ideas, LLC: “Transforming Ideas Into Action”

48. The Creative Revolutionaries: “Changing the Way You Do Business”

49. Freelance Rebels: “Breaking Free From Traditional Ideas”

50. Professional Power Partners: “Unlock Your Full Potential”

51. Freedom Design Solutions: “Making Your Goals a Reality”

52. Professional Projects Unlimited: “Unlimited Possibilities for Success”

53. Creative Concept Solutions: “Concepts That Work For You”

54. Optimal Performance Consulting: “Optimizing Performance with Innovative Solutions”

55. The Freelance Warriors: “Fighting for Your Success”

56. Edge Strategies, LLC: “Leading the Way to Success”

57. Freelance Foundations: “Building the Foundation for Your Business Success”

Cute girly names and taglines

58. Creative Kittens: “Purr-fect Solutions for Every Business”

59. Dreamers Unlimited: “Making Dreams Come True”

60. The Idea Princesses: “Bringing Magic to Business”

61. Freelance Fairies: “Spreading Magical Solutions Around the World”

62. Professional Pixies: “Unlock Your True Potential”

63. Powerpuff Professionals: “Problems Solved in a Puff of Smoke!”

64. Visionary Unicorns: “Riding Through Business Challenges with Ease”

65. Creative Butterflies: “Creating Beautiful Solutions for Every Need”

66. Freedom Dreamers: “Dream Big and Achieve Great Things”

67. The Entrepreneur Fairies: “Bringing Elegance and Magic to Your Business”

68. Go-Getter Gnomes: “Making Business Goals Happen with a Little Help from Our Friends”

69. Idea Genie: “Unlocking Your True Potential with Innovative Solutions”

70. Freelance Dreamers: “Turning Dreams Into Reality”

71. Creative Muses: “Inspiring Ideas That Work”

72. Professional Pixies: “Unlock Your True Potential”

73. Freelance Fairies: “Spreading Magic Around the World”

74. Business Wizards: “Making Impossible Dreams Come True”

75. Creative Mermaids: “Making Waves in Business”

76. Strategy Sprinkles: “Bringing Magic to Your Projects”

77. Inventive Elves: “Unlocking Hidden Possibilities with a Little Bit of Magic”

78. Dream Wizards: “Realizing Your Dreams With Our Expertise”

79. Powerpuff Professionals: “Problems Solved in a Puff of Smoke!”

80. Professional Unicorns: “Riding Through Business Challenges with Ease”

81. Freelance Warriors: “Fighting for Your Success”

82. Idea Genie: “Unlocking Your True Potential with Innovative Solutions”

83. The Freelance Revolutionaries: “Changing the Way You Do Business”

84. Creative Butterflies: “Creating Beautiful Solutions for Every Need”

85. Dream Projects Consulting: “Turning Dreams into Reality”

86. Freedom Design Solutions: “Making Your Goals a Reality”

87. Professional Power Partners: “Unlock Your Full Potential”

88. Wild Ideas, LLC: “Transforming Ideas Into Action”

89. Elite Consultants Group: “Revolutionizing the Way You Do Business”

90. Innovative Consulting Solutions: “Helpful Solutions For All Your Needs”

91. Freelance Rebels: “Breaking Free From Traditional Ideas”

92. Freelance Outfitters: “Expertise for Any Project”

93. Professional Services, Inc.: “Bringing Your Business to the Next Level”

94. Freelance Foundations: “Building the Foundation for Your Business Success”

95. Edge Strategies, LLC: “Leading the Way to Success”

96. Optimal Performance Consulting: “Optimizing Performance with Innovative Solutions”

97. Creative Concept Solutions: “Concepts That Work For You”

98. Professional Projects Unlimited: “Unlimited Possibilities for Success”

99. Freelance Revolutionaries: “Changing the Way You Do Business”

100. Freedom Dreamers: “Dream Big and Achieve Great Things”

It can be difficult to come up with names and taglines that reflect your business values, mission, and vision. However, with a bit of research and creativity, you should be able to find just the right name for your freelance business. Good luck!

Freelance platforms

Once you have chosen the perfect name and tagline for your freelance business, it’s time to start looking for clients. One of the best ways to find work is by using one or more of the many freelance platforms available. Different platforms offer different services, so it’s essential to do some research before deciding which platform is right for your business. Here are some of the most popular freelance marketplaces:

Upwork: Formerly known as Elance-oDesk, Upwork is one of the largest and most popular freelancer sites. It offers a variety of project types, including web design, programming, writing, translation, virtual assistance, and more.

Freelancer: Freelancer is another excellent platform that lets you bid on projects and find work. It offers a variety of project types, including web development, graphic design, copywriting, and more.

People Per Hour: As the name implies, this site is focused on hourly-rate jobs. You can post your profile to gain visibility, apply to posted positions, or create proposals for potential clients.

Guru: Guru focuses primarily on freelance services such as web development, programming, writing, and design. They also offer fixed-price contracts as well as time & material contracts for longer projects.

Fiverr: Fiverr is one of the most popular sites for finding short-term gigs or “microjobs” that pay a flat rate. It’s a great way to start your freelance career without investing too much time or money.

Toptal: Toptal is an exclusive network of experienced freelance professionals that offers highly skilled and specialized services such as software engineering, web development, financial modeling and more.

These are just a few of the popular platforms available for freelancers. There are many other options, so be sure to research to find the right one for you and your business. You can start your freelance journey with the right platform in no time! Good luck!

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