How To Start A Copywriting Business

Photo of author

By Sam

Starting your own copywriting business can be an enriching experience. Not only will you have the satisfaction of running your own business, but you’ll also get to work with clients and help them achieve their marketing goals. But before starting working with clients, you must set up your business. Here’s a guide on how to start a copywriting business from scratch.

What Is Copywriting?

How to start a copywriting business

Copywriting is writing the text for advertising or marketing a product. Many businesses hire copywriters to produce compelling sales letters, website content, press releases, and other marketing materials.

A successful copywriter must write persuasively and convey complex information clearly and concisely. While some copywriters are employed by advertising agencies or marketing firms, others work as freelancers.

To start a copywriting business, it is essential to have a strong portfolio of past work and a good understanding of how to market oneself to potential clients. With these tools in hand, anyone can be successful in the field of copywriting.

Why You Should Start A Copywriting Business

Copywriting is a bit like sales, but instead of selling products, you’re selling ideas. As a copywriter, you must capture the essence of what a client is trying to say and convey it accurately and compellingly. If you’re good at it, copywriting can be very lucrative. Here are five reasons why you should consider starting a copywriting business:

It’s a relatively low-cost business to start up. All you need is a computer and an internet connection. Copywriting is a skill that can be learned relatively quickly. While it takes some practice to perfect, most people can learn copywriting with just a little effort.

There’s a lot of potential for growth in the industry. As more and more businesses move online, there’s an increasing demand for copywriters who can help them create compelling web content.

You can work from anywhere in the world. Once you have the basic skills, you need an internet connection to find clients and start projects.

You can set your hours and work as much or as little as you want. This makes copywriting an ideal business for people who want flexibility and control over their work-life balance.

Copywriting is worth considering if you’re looking for a business opportunity that offers both low startup costs and high potential earnings.

How To Get Started In Copywriting

Copywriting is a skill that can be learned by anyone with a knack for writing and a willingness to learn the craft. Here are a few tips on how to get started in copywriting:

Research The Industry

There is a lot to learn about copywriting, from the different types of copy to the other channels it can use (such as advertising, email marketing, and web copy). Start by doing some research and reading up on the industry.

Find A Mentor

A good mentor can teach you the ropes and help you avoid common mistakes. Look for someone who has already established themselves in the field, and see if they would be willing to take you under their wing.

Get Some Experience

The best way to learn to Copywrite is by doing it. Start by taking on small projects or internships, and work your way up. As you gain experience, you’ll develop your style and approach to copywriting.

Join A Professional Organization

Professional organizations offer networking opportunities, educational resources, and job boards where you can find copywriting gigs. This is a great way to connect and learn more about the industry.

Stay Up-To-Date With Trends

The world of copywriting is constantly changing, so staying up-to-date with new trends and developments is essential. One way to do this is to follow industry leaders and experts on social media or subscribe to newsletters and podcasts.

The Benefits Of Starting A Copywriting Business

There are many benefits to starting a copywriting business. For one, it can be a great way to earn a living as a freelance writer. Copywriting companies offer the opportunity to work from home and set your hours, which can be extremely attractive to many people.

In addition, copywriting businesses usually require relatively little startup capital, making them a low-risk investment.

Finally, copywriting businesses allow you to work with various clients on various projects and build a portfolio of work you can be proud of. If you’re considering starting a copywriting business, these are just a few reasons it could be the perfect decision.

The Skills You Need To Be A Successful Copywriter

person using laptop computer

There are many skills you need to be a successful copywriter. Here are some of the most important:

Passion: You need to be passionate about writing and have a strong desire to help businesses achieve their goals. Without this, it won’t be easy to succeed in copywriting.

Creativity: To be a successful copywriter, you must be creative. This means coming up with new and innovative ideas that will grab attention and persuade people to take action.

Communication: You must be an excellent communicator in writing and in person. This is essential for pitching your ideas, building relationships with clients, and getting feedback on your work.

Business acumen: It helps to have a basic understanding of how businesses work. This will allow you to understand better your client’s needs and how best to serve them.

Marketing skills: As a copywriter, you must market yourself and your services effectively. This includes creating a strong portfolio, networking with potential clients, and promoting your business through social media and other channels.

Pros and cons of a freelance writing business

One of the main advantages of starting your own freelance writing business is that you’ll be your boss. You’ll be free to set your hours, work from home, and take on as many or as few clients as you want. Additionally, you can choose which projects to work on and what rates to charge.

However, there are also some disadvantages to starting your own freelance writing business. For instance, you won’t have the stability of a regular income, and you’ll have to work long hours to find and land clients. Additionally, you’ll need to be comfortable working with different people and managing deadlines. But if you’re organized and motivated, these challenges can be overcome.

SWOT Analysis of Providing Copywriting Services

Conducting a SWOT analysis is a great way to assess your freelance writing business’s strengths, weaknesses, opportunities, and threats. This will help you identify areas where you need to improve and make changes to ensure long-term success.


• You’re in control of your schedule

• You can work from anywhere

• You can choose which projects to work on

• You can set your rates


• You may have an unstable income

• You may have to work long hours to find clients

• You may need to juggle multiple deadlines


• There is a growing demand for freelance writers

•Consequently, there are many opportunities to find work and land clients

• You can specialize in a certain area of writing to differentiate yourself


• There is a lot of competition in the freelance writing market

• Rates may be low due to the abundance of writers willing to work for less money

• Clients may be difficult to please or may not provide enough direction

Overall, starting your own freelance writing business has its pros and cons. However, if you’re organized, motivated, and have a strong portfolio, you’ll be well on your way to success. Remember to choose your focus, set your rates, and find clients before starting.

What you need to do to start your own freelance writing business

If you’re thinking about starting your own freelance writing business, there are a few things you need to do first. Here’s a quick rundown:

1. Choose Your Focus

One of the first decisions you’ll need to make is what kind of writing you want to do. Do you want to write web copy, create marketing materials, or work on long-form projects like ebooks and white papers? Once you know your focus, you can start targeting clients in that area.

2. Set Your Rates

Another critical decision is how much you will charge for your services. When setting rates, it’s essential to consider your experience, the time required for the project, and the client’s budget. It’s also a good idea to offer discounts for bulk projects or retainer agreements.

3. Create a Portfolio

Next, you’ll need to prepare a portfolio of your best work. This will show potential clients what you’re capable of and help them decide if you’re the right fit for their project. If you don’t have any writing samples, start by creating original pieces or offering pro bono work for friends and family.

4. Find Clients

Once you have your portfolio in order, it’s time to start finding clients. There are a number of ways to find writing gigs, including online job boards, social media, and networking at events. You can also reach out to companies and businesses directly.

5. Get Paid

Finally, you’ll need to agree on a payment method with your clients. Once the project is complete, most clients will pay via PayPal or direct deposit. However, you may also want to consider setting up invoicing and payments through a platform like FreshBooks.

Similar businesses to consider


Like freelance writing, there is a growing demand for freelance marketers. As a result, there are many opportunities to find work and land clients. However, competition is fierce, and rates may be low.


Freelance web design is another popular option for those looking to start their own business. While the demand for web designers is high, rates can be competitive. You’ll also need some experience and knowledge of coding and web development.


Social media management is another viable option for freelancers. As businesses increasingly turn to social media to reach their target audience, the demand for social media managers has.


Freelance accounting is an excellent option for those with experience in the financial industry. While there is a lot of competition, rates are generally high, and there is a steady demand for freelance accountants.


Bookkeeping is another popular option for freelancers with experience in the financial industry. Like freelance accounting, there is a lot of competition, but rates are generally high.


If you have a passion for writing and are looking for a way to start your own business, copywriting may be the perfect option. Following the tips outlined in this blog post, you can set up your own successful copywriting business and begin enjoying the benefits of being your boss.


How do I start a copywriting business?

The best way to start a copywriting business is to get some experience and then join a professional organization. You can also look for a mentor to help you get started. Finally, make sure you stay up-to-date with trends in the industry.

What are the benefits of starting a copywriting business?

Starting a copywriting business has many benefits, including working from home, setting your hours, and building a portfolio of work. Additionally, copywriting companies usually require relatively little startup capital.

What skills do I need to be a successful copywriter?

To be a successful copywriter, you must have passion, creativity, communication, and business skills. Additionally, it helps to have a basic understanding of how businesses work and marketing skills.

Images Courtesy of DepositPhotos