How to Increase a Brand’s Visibility on Instagram

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By Jacob Maslow

When it comes to marketing in 2020, there are several major cornerstones that everyone should remember. Sure, direct mail marketing and TV commercials are going to have their place, but the real money is found in the world of social media. These platforms, such as Instagram, are going to play a major role in the visibility of any company or business. If the goal of Instagram is to increase Instagram likes and followers, there are a few tips to keep in mind. These are going to go a long way toward increasing the visibility of a profile (and the brand behind it) in short order.

First, the biggest key to remember is to post high-quality content on a regular basis. Followers are going to follow profiles that post content regularly. They are going to stay with the profile if there is a steady stream of photos and videos that they enjoy. Now, this doesn’t mean that someone needs to post every hour; however, it does mean that high-quality content needs to reach the profile a few times per week. This will keep people interested.

Next, remember all of the added features that Instagram provides to help people build up their photos and videos. There are numerous filters that people can employ on their photos and videos. Some filters are going to work better than others, so be sure to try them out. Then, settle on a few filters and stay consistent. People who follow Instagram profiles like to see consistency.

In addition, remember to make use of hashtags. These hashtags can do a lot to increase the visibility of a profile on Instagram. Instagram hashtags can take a few forms. One of the easiest is to seize on popular hashtags and ride the coattails. The other path to take is to build a hashtag that is specific for the brand. This will help encourage followers to promote the business and brand by sharing the hashtag.

Finally, remember to check out the competition. There are going to be other profiles operating within the same industry. Take a look at what they’re doing and don’t be afraid to take a copycat approach. The goal is to increase visibility and this starts with figuring out what is working well and why. Then, the same strategy can be employed.

These are only a few of the many ways that a company or brand can increase the visibility of a profile on Instagram. It is important to make sure to take advantage of all of these tactics in the modern era of marketing. Instagram is one of the most powerful tools out there for marketing in 2020.

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