6 Smart Sales Presentation Ideas to Help You Close More Deals

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By Richard

Closing more deals helps you earn higher commissions and bonuses while moving up the career ladder. While you might have received some training at the beginning of your career, the truth is that becoming the best salesperson is a constant evolution. Using these six smart sales presentation ideas can help you take your current skills to the next level.

1- Practice Building a Personal Connection

Selling products and services has changed over the years, but the one thing that always remains the same is that people prefer to buy from people they like. Remember to spend some time warming up to a potential customer or the target audience. Finding things in common helps you to build a bond that fosters greater trust.

2- Capture Attention With Storytelling

Short anecdotes can turn a dry sales presentation into a compelling event that captures the audience’s attention. Try to find snippets of news that you can share that pertain to your industry. Or, you might share the company story or a recent highlight of someone who was excited about a product you’re selling.

3- Work With a Presentation Coach

Conducting a successful sales presentation involves multiple skills that all must come together to inspire people to act. Presentation coaches can help you identify areas where you could benefit from growth to drive sales higher. Whether you want to work on using effective body language as you speak or need coaching on how to overcome anxiety, you’ll find that a professional presentation coach can help you achieve your goals.

4- Use Visual Aids

Many people need to see information to understand what you are presenting. Hard data and statistics might be important for you to share during the presentation, but it might not fully make sense until someone sees it in a graph. Infographics, pie charts, and other types of visual tools can help you increase understanding during your presentation and ensure that your customer or client remembers what you share.

5- Involve the Audience

Whether you’re doing a sales presentation at a kitchen table or standing before a large corporate audience, it’s important to get people personally involved. Learning how to ask open-ended questions helps you to probe the customers’ needs and keep their attention. Find strategies to encourage more involvement so that you don’t come across as simply repeating information.

6- Remember the Call to Action

As you get closer to the end of your presentation, it’s easy to get excited and overlook one of the most important parts. Or, you might feel like rushing through the presentation if you feel like the audience is losing interest. Make sure to practice the final step of the selling process, and remember that you can also circle back to the customer’s concerns before making another call-to-action statement. Learning how to navigate this part of your presentation well helps you avoid coming across as too pushy, which encourages people to act.

As you develop your skills, remember that practice makes perfect. Take time after each sales presentation to assess what went right and what you can work on in the future. Then, remind yourself to use new strategies as you go into your next presentation to ensure that you’re always improving your ability to close new deals.

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