Unlocking opportunities: the rising market of plus-size dating

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By Jacob Maslow

Have you noticed the sea change in the public perception of people who might be deemed ‘plus-sized’ or even ‘overweight’? Not so long ago, anyone falling into this category might have been bombarded with adverts about the urgent need to diet. Magazine covers and fashion shows reinforced the stereotypical notion of skinny models being attractive. Movie icons and popstars were regularly shamed in gossip columns in tabloid newspapers if they appeared to have put on weight. Those attitudes now seem so out of sync. As society heads towards more and more inclusivity, plus-sized individuals are being celebrated, with women who happen to be curvy being encouraged to feel empowered. There’s even a new dating sub-category: BBW (as in big, beautiful women). Let’s look closer at how dating for chubby singles unlocks marketing opportunities.

The increasing demand for plus size-dating services

More and more advertising executives and photographers are going for bigger ladies, recognizing their appeal – especially with single guys. Clothes always look better on a fuller figure, while it has been statistically proven that males prefer ample curves and child-bearing thighs to the androgynous ‘waif’ look. All sorts of websites and apps are aimed at the BBW market, and you can check out reviews of the best of these dating sites for chubby personals. Experts can assess attributes such as user-friendliness or what additional features are available for members who subscribe. Once you sign up for one of these outlets, you could immerse yourself in a world where BBW forms a potent pool of talent, with chat rooms always a hive of activity.

Understanding the plus-size dating experience


In the modern age, people are increasingly encouraged to express their individuality. For plus-sized singles, there is no longer any stigma associated with presenting as voluptuous or full-bodied. When uploading profile images to a digital dating site, girls gain so much attention for displaying wonderful feminine contours. It’s all tied in with making an instant impression, a fact e-marketers have been aware of for some time. Anyone alighting on a web page will only hang around for a limited period, sometimes measured in seconds. Suppose viewers come across an image they find alluring, such as a vibrant woman with a sensual cleavage and gravity-defying chest spilling out of a basque. In that case, they’ll be far likelier to pay attention.

Marketing and branding approaches

Because BBW is such a potent force in the dating industry, many entrepreneurs are tempted to set up web platforms to tap into this potentially lucrative market. This requires the adoption of the most advantageous marketing approach. The first consideration before launching a new venture is branding. Choosing an appropriate name that is eye-catching and explains the nature of the website will help promote regular web traffic. It is important to know that online dating is becoming a highly competitive marketplace. If your plus-size dating outlet is to attract attention, you must stand out from the opposition. Think carefully about the color palette, ensuring it is eye-catching without being too garish. Also, you need to invest in web content that people will not only read but come back to check out for updates. It is crucial to adhere to a strong search engine optimization (SEO) policy by incorporating keywords aimed at your potential clientele. These include words and phrases like BBW, plus size, chubby singles, etc.

Features, functions and design considerations

One of the most fundamental aspects of any website is that newcomers can navigate their way around the pages freely. Pay close attention to using a strongly legible font and break down lengthy paragraphs into easily digestible portions. Apply bullet points where appropriate, and make sure you incorporate a lot of attractive photographs of BBW. Larger women with exuberant, larger-than-life personalities deserve to demand attention, so these images should gain prominence. As well as uploading striking photos, remember to guarantee any visual content complies with your site’s SEO strategy. Add alt tags to images so visually impaired site users can interact comfortably with your web pages.

Community building, inclusivity and support

Build your audience by offering strong incentives to become part of your venture. Always ensure customer services can be contacted 24/7 and offer special features such as news bulletins for individuals joining your mailing list.

Encourage communication on various topics by providing your visitors with features like chat rooms, where they can flirt or even find support and advice concerning the dating life of plus-size people.  A strong sense of community will ensure positive word of mouth for your dating site and help retain customers.

Partnering with influencers and advocates

Influencers have become so much more than simply the latest buzzword. These individuals can make a difference in promoting your plus-sized dating resource. Take full advantage of what these people can offer to disseminate your service via their social media channels. What a competent influencer can do for you is use their web presence to help leverage your brand. This can prove beneficial in areas of the market that remain relatively fresh and unexplored. Regarding online dating, this could refer to niche areas such as BBW relationships. Social media can be harnessed as an effective way of getting your message out there – all you need it to find an influencer who has agreed to collaborate and offer a mutually beneficial deal. This arrangement can be reciprocal, allowing you to reap the benefits of having a professional marketer plugging your services in return for granting them access to the potentially vast income generation stream represented by digital dating.

In conclusion, plus-size dating represents a wonderful potential marketplace. By following any of the above suggestions, you’ll put yourself in an excellent position to enhance your life experience and possibly boost your income. Never be disheartened if you only have vague notions about the type of business you’d like to operate. There’s always lots of advice available online for people with drive and acumen but who need a little inspiration! After heeding this guidance, you can fine-tune your development plan, customizing the appropriate points relevant to your BBW enterprise.


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