The Rise of Sustainability in Business: How Entrepreneurs Can Make a Difference

Photo of author

By Jacob Maslow

We all share the same planet, and taking care of it benefits all. Sustainability in business requires a conscious effort, but it also creates a successful business model, allowing companies to gain a competitive advantage and improved business reputation.

Consumers also play a significant role in sustainability awareness, preferring to interact with businesses that promote it. Moreover, sustainable practices are not limited to established companies. More and more startups embrace it from the word go, leading to a phenomenal rise in business sustainability.

What is Sustainability in Business?

Sustainability in business is about more than ending climate change by going green. It embraces 17 goals that world leaders agreed upon at the United Nations in 2015. These include eradicating poverty and hunger, reducing inequalities, providing quality education, and responsible production and consumption.

Three main pillars of sustainability encompass all the UN guidelines, and businesses today need to achieve success across all three:

Environmental sustainability

·       Reducing environmental pollution

·       Adapting energy-saving methods across the whole business structure

·       Reduced water usage and applying waste treatment practices

Social sustainability

·       Focusing on interactions with the community, employees, and stakeholders

Economic sustainability

·       Making profits lawfully

·       Supply chain sustainability

·       Risk management sustainability

·       Business compliance

·       Business governance

Therefore, embracing a sustainable model that meets the UN guidelines requires practicing business ethics in several areas, prioritizing the planet’s and society’s long-term well-being. In addition, it requires reducing waste, saving energy, creating long-lasting consumer products, and embracing positive societal change.

Why Embrace Sustainability in Business?

Here are some reasons why businesses must embrace sustainability:

1.    Reduce costs and increase profits

Initially, setting up a sustainable business can prove more expensive because of the cost of hooking up to sustainable energy sources, implementing water treatment plants, mechanisms for reducing waste, etc.

However, in the long term, these measures will reduce operating costs and increase revenues, allowing the business to invest in other areas requiring improvements. For example, imagine the savings to a business running on solar energy or reusing water or recyclable materials.

2.    Improve your business reputation

Many of the world’s largest companies have become firmly committed to sustainability. A few examples are Coca-Cola’s commitment to reusable packaging and water stewardship and Walmart’s promise to have zero emissions from its vehicles, and the use of low-impact refrigerants by 2040. In addition, H&M, Nike, and Adidas have pledged to increase their use of sustainable and recycled materials significantly.

The commitment of these larger companies provides them with long-term value since sustainability has increased their profit margins. However, it has also meant that they have achieved more respect and a better reputation among consumers.

Smaller business embracing sustainability improve their competitive edge since they gain the respect of consumers that increasingly practice sustainable lifestyles.

3.    Appeal to and retain talent

When you decide to practice sustainability in business, you must embrace all aspects, including social strategies like equality, diversity, and fair wages. Employees prefer to work in companies that practice all forms of sustainability.

Therefore, embracing a sustainable business model makes it more appealing to talented employees. It also increases talent retention rates.

Of course, your business will appeal to and retain talent because a sustainable environment also increases employee satisfaction. Increased productivity is a bonus for your business created by a perfect work environment.

4.    Attracts investments

By embracing environmental, social, and governance (ESG) strategies, your business will make a more significant impression on prospective investors. As a result, more and more investors and funds go to companies with a serious commitment to practicing sustainable strategies.

5.    Gain the competitive advantage

All indications are that businesses embracing sustainability perform better than those with no such program. Therefore, there is no doubt that sustainability will give your business a competitive advantage over others in your industry.

2023 Sustainability Trends

In recent years, sustainability has become a significant focus for businesses worldwide. As the global community becomes more aware of business operations’ environmental and social impacts, companies are increasingly adopting sustainable practices to reduce their ecological footprint, improve their brand image, and enhance their competitive advantage. Here are some current sustainability trends in business that business owners should be aware of:

1. Increased use of renewable energy sources: Businesses are shifting towards renewable energy sources such as solar, wind, and hydroelectric power to reduce their dependence on fossil fuels and decrease greenhouse gas emissions. This transition helps combat climate change and reduces energy costs in the long run.

2. More recycling and waste reduction: Companies are implementing waste management strategies to minimize environmental impact. This includes recycling materials, reducing packaging, and adopting circular economy principles to extend the life cycle of products and reduce waste generation.

3. Improved transport and infrastructure: Sustainable transportation options such as electric vehicles, public transit, and bike-sharing programs are becoming more popular among businesses. Companies also invest in green building technologies and infrastructure to reduce energy consumption and promote resource efficiency.

4. Reduction of food waste: Food waste significantly contributes to greenhouse gas emissions and resource depletion. Businesses in the food industry are adopting strategies to minimize food waste, such as better inventory management, redistribution of surplus food, and innovative packaging solutions.

5. Reuse and purchase second-hand products: The concept of a circular economy is gaining traction, with businesses increasingly opting for refurbished or second-hand products to reduce waste and conserve resources. This trend extends to office furniture, electronics, and other equipment.

6. More sustainable materials: Companies are exploring eco-friendly alternatives to traditional materials, such as biodegradable plastics, recycled metals, and sustainably sourced textiles. These materials help reduce the environmental impact of products and contribute to a circular economy.

7. Increased brand responsibility and transparency: Consumers demand greater transparency from businesses regarding their sustainability efforts. Companies are responding by publishing detailed sustainability reports, setting ambitious environmental targets, and engaging in third-party certifications to demonstrate their commitment to sustainable practices.

8. Emphasis on employee well-being and diversity: A sustainable business model also considers the social aspect of operations. Companies focus on employee well-being, fair wages, work-life balance, and promoting diversity and inclusion in the workplace.

By staying informed about these sustainability trends and incorporating them into their business strategies, companies can reduce their environmental impact, improve their reputation, attract and retain top talent, and ultimately increase their profitability.

Citations :














How Your Business Can Make a Difference by Embracing Sustainability?

Even though most businesses know sustainability is important, incorporating a sustainable model requires a commitment to compliance and delivering on its promise. Here are some ways your business can embrace sustainability to help make a difference.

Recycling: Sustainability starts with conserving the environment, and recycling is the first step toward ensuring your business plays its part. Start by looking at the materials used in your business and how to recycle them. Next, organize the proper bins, provide employee education, and organize professionals to remove the recyclable items from your premises.

Green commuting: How do your employees get to work? You can encourage a greener way of commuting, showing your employees and customers your genuine commitment to a greener environment. It could include that you all arrive at work on bicycles, creating a carpool system, using public transport, or even providing a company bus that runs on green energy.

Encourage remote or hybrid work: Of course, remote and hybrid work are not possible in all industries, but in those where it’s possible, it can have an enormous effect on your business’s sustainability.

Go digital and reduce paper waste: By going completely digital, businesses minimize paper use. Paper manufacturing leads to deforestation and uses enormous energy and water resources. In addition, paper accounts for 26% of landfill waste, so why not stop using it altogether?

Create a vision for long-term sustainability: Whether you have a small business with just a few employees or a larger company with several employees and managers, creating sustainability initiatives is crucial. These can help your enterprise embrace it across all areas, including operations, sourcing, HR, and marketing. Once you have chosen where to apply these initiatives, decisiveness is essential.

Innovative strategies: Once you have chosen the vision, you may need to alter some of your business strategies to apply sustainability. These may include empowering employees to focus and drive its execution, creating products or services that meet your vision, marketing them correctly to consumers wanting sustainable choices, and ensuring ongoing sustainable development goals.

Final Take

Rolling out a sustainable business demands commitment and transparency. Businesses of all sizes can drive change by seeking constant improvement and innovations. Even embracing small changes can have a positive impact, thereby encouraging competitors to follow suit or become irrelevant to consumers. Your company cannot ignore the positive effects of the rise of sustainability in business.


What are the benefits of embracing sustainability?

The benefits of embracing sustainability include gaining a competitive advantage, reducing costs, acquiring positive public sentiment and building trust with stakeholders, reducing environmental impact, and creating innovative strategies to stay ahead of the competition.

How can businesses make a difference by embracing sustainability?

Businesses can make a difference by recycling materials used in their operations, encouraging green commuting among employees such as carpooling or using public transportation, going digital to reduce paper waste, creating a vision for long-term sustainability initiatives, and implementing innovative strategies to meet their goals.

What is the importance of sustainability for businesses?

For businesses to remain competitive, reduce costs, acquire positive public sentiment, build trust with stakeholders, reduce environmental impact, and create innovative strategies, sustainability is essential. Additionally, prioritizing sustainability can help protect companies from potential risk factors associated with climate change and changing consumer preferences.

How do you create a sustainability vision?

Creating a sustainability vision requires determining which areas in your business operations need to be addressed first, understanding what changes have to be made to incorporate sustainability into those areas, developing goals that are measurable and time-bound, setting up systems to monitor progress towards the goals over time, communicating the vision across all levels within the organization, and ensuring ongoing sustainable development goals.

What are the steps involved in rolling out a sustainable business?

The steps involved in rolling out a sustainable business include creating a vision for long-term sustainability initiatives, implementing innovative strategies to meet goals, empowering employees to focus and drive its execution, creating products or services that meet the vision, marketing them correctly to consumers wanting sustainable choices, and ensuring ongoing sustainable development goals. Additionally, businesses must show commitment and transparency regarding their sustainability efforts.

What is the best way to reduce paper waste?

The best way to reduce paper waste is by going completely digital and eliminating paper use. In addition to conserving energy and water resources used in paper manufacturing, this also helps cut down on landfill waste as it accounts for 26% of municipal solid waste in the U.S. Other steps include double-sided printing, using reusable paper towels and napkins, and switching to digital banking statements and bills.

What are the risks associated with climate change?

The risks associated with climate change include an increase in global temperatures that can lead to extreme weather events such as floods, droughts, heat waves, and hurricanes; loss of biodiversity; ocean acidification; melting glaciers; sea level rise; spread of diseases from insects or animals to humans; displacement of people due to natural disasters or other impacts of climate change; food insecurity due to changes in crop yields and availability; economic losses due to damage done by extreme weather events or infrastructure disruptions caused by rising sea levels. Additionally, there are moral and ethical implications of the climate crisis.

What is a carbon footprint?

A carbon footprint measures the total amount of greenhouse gases produced by an individual, organization, or activity throughout its life cycle. It is calculated by measuring the quantity and type of energy used, as well as products consumed, over a certain period of time. Reducing one’s carbon footprint can help mitigate climate change.

How can businesses reduce their carbon footprint?

Businesses can reduce their carbon footprint by transitioning to more energy-efficient processes and materials, such as switching to renewable energy sources like solar or wind power; investing in green technology solutions; reducing their water consumption; introducing waste reduction initiatives; increasing employee awareness regarding sustainable practices; and engaging in carbon offsetting initiatives. Additionally, businesses can partner with other organizations to share resources and technologies related to sustainability.

Images Courtesy of DepositPhotos