Traditionally, all fitness and lifestyle experts needed to do was open a gym or an office and have clients trooping in. While this approach works somewhat, times are changing; people are getting busier and rarely have time for the gym.
But many still have a passion for fitness and a healthy lifestyle which has given rise to a whole new demographic of fitness and lifestyle enthusiasts who depend on apps to stay fit. You could miss out on a lot without capitalizing on this demographic.
But you do not have to be a coding expert to venture. You only need to know what you want to make and hire a software engineer to do the rest.
This guide highlights simple steps you may need to follow when creating one.
Define Your Target Audience
The first stage before launching a business idea is defining the target audience. The fitness and lifestyle industry is extensive, and you can’t do everything in one app.
So narrow down your idea to focus on a specific demographic. The more narrowed down your target audience is, the easier it will be to optimize your app to fit what they need.
When considering your target audience, first look at what you know best. For example, if you are a bodybuilding expert, lean on that field unless you want to involve collaborators in different areas you intend to venture into.
Study the Market
The lifestyle and fitness industry is quite lucrative, and as you would expect with any lucrative industry, the market will constantly be flooded. The last thing you want before getting into the industry is to be just another app in the market.
So your market study should involve identifying what the most popular players offer and their shortcomings so that you can create an app that will have something users need and that is unique. You must also consider the profit margins, which will help you decide if it’s worth the effort.
Plan the Apps Feature
Once you have established that your idea is feasible, you should focus on planning the app’s features based on the target audience—some features you may want to include workout exercises, exercise routines, diet, etc.
Your clients will need to track their progress when using your app, so you may want to include weight and height charts that can help them gauge the effectiveness of your programs. Also, having essential features for your customers is an excellent way of exhibiting professionalism.
Develop the App
After figuring everything out, from defining your audience to conducting a market study and considering what features you want, it is time to go to the development stage. As earlier said, you do not need coding knowledge; you only need to hire an experienced app developer.
While they do not have to have fitness and lifestyle knowledge, you will be at an advantage if you can find one with experience creating a similar app. After deciding on a developer, share your idea with them. App developers are more like composite sketch artists. They take your idea and create an app that is as close to your description as possible.
Test and Launch
While the app developer will be in charge of the development, you must monitor every stage and suggest the changes or additions you may want. It is also essential to consider that sometimes the developer will have better ideas than yours, so it is essential to have an open mind.
But more importantly, test the app at every stage to ensure it works as expected and is free of bugs and glitches. The best approach is to start with a prototype, have multiple people use it, and give feedback, which you then use to improve.
Alternatively, you can work with expert testers with experience identifying bugs and glitches that may have escaped our notice. If you are happy with what you see, it is time to launch it and adopt a marketing strategy.