You don’t get a second chance to make a first impression.
Have you ever heard that old saying before? Well, it’s true. When people meet you or your product, site, etc., a certain switch activates either for you or against you right away.
That’s why being on your toes regarding these first impressions is so important.
The First Impression of Social
We are always making first impressions. That may sound odd because we only get ONE, but you get ONE chance with many people daily.
Understanding how to take that opportunity, learn what someone wants, and get their attention with that update is a crucial part of social strategy.
You are exposed to the world on social media, and it’s not just what you post online; it’s how you act, how you engage, and how people perceive you in different situations.
A person with an online business can’t go around spouting links that point only to their site, which is unethical and usually frowned upon.
A person trying to succeed online can’t grow warts and become a troll who lives under the social media bridge, preying on innocent victims simply because they got their information wrong and didn’t know how to defend themselves.
No, people are watching.
When I first started trying to build my brand on social media, there were plenty of things I didn’t know. One time in particular, I went out on a limb and trusted a source that I shouldn’t have.
I then proceeded to produce that information as true on social media.
Well, the people who understood that not everyone is telling the truth had to come to me and let me know that I should take that down, or else I would give myself a bad impression with my new followers.
Everything you do is scrutinized.
People like to look up to the ones of influence because they have usually taken all the tests and given the correct answers to bring themselves to a point where people see them as influencers.
You have to learn to conduct yourself professionally on social media because there are so many people watching.
You can’t simply barrage someone when you know the answer they’re trying to give you is wrong, for example. Instead, take them aside privately and let them know your opinions. Even when you’re right, things that are done in public don’t look suitable for everyone.
We tend to show our true colors when the cards are down and we must defend ourselves. Because of all the eyeballs, you need to continually conduct yourself professionally.
The Site
If you’ve read any of my social media psychology posts, you understand how to grab someone’s attention and direct them to your site.
One person told me that if he could just get people to his website, then he would let everything else do the work.
I visited his site, and sure enough, he was right. He had an excellent strategy to capture emails and calls to action that people couldn’t help but do. But not everyone is like this. Some people need help making a good first impression, especially when encouraging visitors to interact and build relationships.
Most businesses rely heavily on their website to greet their audience. Creating that perfect greeting can be difficult without the help of good, ready-made templates that can help build a website that captures a visitor’s attention and delivers a great first impression. It all starts with the name. Register a domain name that is easily branded and creates the right first impression.
Be forewarned. Although there are plenty of bells and whistles that you can include in your website design, one of the most essential considerations is usability—to be even more specific, your website’s speed. One of the leading reasons people leave your website and have a bad impression is that your site is too slow.
Be You
The best way to always ensure that people have the best first impression of you personally is to be your friendly self.
People are attracted to others who are helpful and trustworthy.
They can always spot someone who doesn’t have their best interests at heart, and you will be found out quickly if you’re trying to simply “make money” from people.
The psychological switch is pointed at you every day, and it’s up to you to determine whether or not these people will have a positive experience coming into your presence or landing on your site every day. Make sure you don’t let them down.
