Maintaining Your Profit Levels During Quiet Business Months

Maintaining Your Profit Levels During Quiet Business Months

Quiet business months happen to us all. Typically these strike after the festive period, as people get back to work and have to save up some money again. And that’s normal – there’s nothing to worry about there! But as a small business, you can notice them happening more frequently across the year with seemingly no reason. It can be both frustrating and stressful, especially when trying to maintain a base profit level to keep your business afloat and provide yourself with financial stability.

Even regular customers stop coming through for a while, and you’re not sure how to bring them back or try to target new leads. But that’s what this post is here to offer advice on. A slow month or two can damage your profit line, and you need to invest in creative thinking to get things back on track.

Maintaining Your Profit Levels During Quiet Business Months

Research Your Industry

Never dive head-first into a new money-making method without checking the trends in your industry first. Without a bit of key research, you’ll waste time and money and be right back to square one without even realizing it! So start with your local market movements; where’s the money going right now, and who’s still enjoying success?

Depending on your industry, these questions may take time to answer. For someone working in insurance, you can check out various insurance industry trends, but for someone with a crafts business, it can be harder to track shopping habits. Get on social media, talk to your network, and uncover any recently published research that could be helpful.

Lower Your Prices

This might seem the opposite of what you want to do now, but it can attract many new customers. Your business needs to move with the times, after all, and if wages are low and inflation is high, adjusting your prices to suit best practices.

You can run sales, you can offer exclusive discounts, but a company-wide price markdown will target the most customers possible. It might incur a slight loss in the short run, but it’ll prove you’re a company that cares about those it sells to, which wins you big money in the long run.

Innovate a New Product

A new product might be the one thing your customer base is looking for right now. They can put something new, exciting, and appropriately functional to use in their lives! Because a quiet month could result from a dried-up product line, get back to the drawing board, get feedback from shoppers, and innovate something new.

Whether it’s a complementary item, they’ve been asking for ages or something you’ve wanted to release for a long time, a quiet business month is the best moment to generate some hype. You need money, your customer base requires a new focus, and a bit of creativity can draw the line between the two.

Quiet or slow business months are a common problem. Make sure your small business uses these times as a learning period rather than a time to sink. It can be a great motivation to iron out any problems you might have behind the scenes, to invest in the areas you’ve been putting off, and to ensure that your business is more stable over the coming years.

Set Your Business Up For Success
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.

Wondering where to start? Here are your 3 steps to business success:
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
  • Get a world-class logo design

  • Design your social media to reflect your brand

  • Tailor your web and mobile design to fit your brand

Social Media Design
Logo Design
Web Design
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
  • Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.

  • Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.

  • Step up your SEO: Rank first on Google search results and get the attention your brand deserves.

Social Marketing
ASearch Engine Marketing
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
  • Website Content

  • Short Video Ads

  • WordPress Site Building

Video Ads
Website Content
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides.


Please enter your comment!
Please enter your name here