When it comes to company transformation and reinvention to take advantage of any changes in the volatile high-technology landscape, few companies have the staying power of International Business Machines (IBM). The Armonk, New York-based company has reinvented itself several times over to reflect changing market dynamics ever since it debuted as a time-clock and computing scale company. It became the dominant power in mainframes and even dominated the personal computer market for a while. Indeed, the IBM PC ushered in a revolution in open hardware-based personal computing and reshaped the consumer computing market. Recently, IBM has shed much of its computer hardware business, both at the consumer and server level, and focused primarily on three fronts: Big data analytics, cloud computing and software services.