Your business doesn’t exist in isolation from the world. It is a part of it. And it will always influence the state of the world in one way or another. All business owners should aim to make sure that their operations have a positive impact. This has inherent value since it’s good to do the right thing, but it should also have a good effect on your business. Studies have shown that customers are more likely to prefer companies that do good globally.
So how can you ensure that yours is a ‘good’ company? Let’s take a look at some of the most effective methods.
Have High Standards
The first step is to establish your standards — and make their high standards. It’s easy to fall into shady or immoral business practices, especially in specific industries. All companies’ goals should be to ensure that they’re continually operating in line with their moral conduct. An excellent way to do this is to write a corporate mission statement outlining your principles. It’ll function as a shining beacon that you can use to guide your decisions.
Tackle Key Issues
There are many inherent problems in the business world. For example, people of certain backgrounds and demographics can find it harder than they should to get a job. And then there’s the matter of low wages, which creates wider societal problems. You can’t eradicate these problems all on your own. But you can make sure that you’re not contributing to the problem. For example, could you give interviews to people who have spent time in jail? Or pay above minimum wage, even though your competitors aren’t?
Donate Time and Money
Your primary focus will be to offer the best service to your customers. You may not have all that much additional time to dedicate to wider social problems. But that doesn’t mean that your business can’t support the organizations working to eradicate those problems. You could donate more to charities that help to tackle economic inequality, racism, and poverty, for example. Another option besides donating money is to donate your time. There could well be a local charity that could do with some volunteers each week. Could you and your staff be those volunteers?
Reduce or Eliminate Climate Impact
It’s not just social problems that your business can help with, either. There are climate problems, too. This might be where your business can have the most immediate and obvious benefit. There’s no avoiding the fact that companies have a larger-than-average carbon footprint. Just by looking at your operations and finding ways to lessen your environmental impact, you could find that you push your company — and the world — in a more positive direction. It’s good to be ambitious in this area. Could you become carbon neutral in a few years? It’s an investment but a worthwhile one.