Help a Reporter Out: Unlocking the Benefits of Haro

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By Jacob Maslow

• Get featured in top-tier publications without paying for PR
• Gain SEO links and exposure for your business or product
• Connect with reporters who are looking for sources
• Build relationships with journalists and bloggers

Are you an entrepreneur looking to get your business in the news? Look no further than Help A Reporter Out (HARO), designed to connect journalists and sources. HARO allows entrepreneurs to share their stories, gain backlinks and exposure, and build relationships with reporters – all while helping them find valuable information they need. Whether you’re just getting started or have been running a business for years, using HARO can help take it to the next level. Read on as we explore how this service works, its benefits, and how you can sign up and use it effectively – plus our top tips on responding quickly and accurately so your company gets noticed.

Table of Contents::

What is HARO?

HARO (Help A Reporter Out) is a free service that connects journalists and bloggers with sources for their stories. It allows reporters to quickly find experts in various fields who can provide valuable insights and information for their articles.

The platform sends emails to its subscribers three times a day, which contain requests from reporters looking for sources on specific topics. Subscribers can then respond directly to the reporter if they feel they have something of value to contribute.

HARO is an invaluable resource for entrepreneurs seeking exposure to their business or product. By responding to relevant queries, entrepreneurs can gain media coverage without paying expensive PR fees or hiring a marketing team. This type of publicity also has the potential to reach a much larger audience than traditional advertising methods, as it often appears in major publications like The New York Times or Forbes Magazine.

In addition, HARO provides an opportunity for entrepreneurs to build relationships with members of the press, which could lead to further opportunities down the line, such as interviews or feature pieces about their company or product. Furthermore, HARO offers advice and tips on how best to approach reporters when submitting responses to ensure your answer stands out among all the journalist receives.

Overall, HARO is an excellent tool that entrepreneurs should use when trying to promote themselves and their businesses online without breaking the bank. It provides an opportunity for them to gain media coverage, build relationships with press members, and receive advice on how best to approach reporters when submitting responses.

HARO is an invaluable tool for entrepreneurs and business owners looking to gain exposure, get press coverage, and build their brands. In the next heading, we’ll look at how it works.

help a reporter outHow Does HARO Work?

HARO, or Help A Reporter Out, is a platform that connects journalists with sources. It’s used by thousands of media outlets and PR professionals to find relevant information for their stories.

How Does HARO Work?

Journalists submit queries to the HARO platform, which are sent out three times a day via email to subscribers. These emails contain various queries from reporters looking for sources on specific topics. Subscribers can respond to these queries with relevant information or quotes that could be used in the article. The journalist will then review all responses and select the best ones they feel fit their story needs. If selected, your answer may appear in an article or broadcast segment.

Subscribers can customize their subscription settings so they only receive emails about topics they’re interested in responding to. This helps ensure you don’t get overwhelmed with too many emails daily and makes it easier to focus on what matters most – finding great opportunities.

Once you’ve responded to a query, following up with the journalist is essential if you haven’t heard back after a few days. This shows them that you’re serious about helping them out and increases your chances of being featured in their story. Additionally, make sure any information or quotes provided are accurate, as this will help build trust between yourself and the reporter over time.

Finally, remember that HARO isn’t just about getting press coverage – it’s also about building relationships with reporters who cover similar topics as yours. By responding quickly and accurately when needed, you increase your chances of appearing in articles and build credibility within your industry, which could lead to more opportunities.

HARO is an excellent tool for entrepreneurs to help them gain publicity and reach their target audience. It’s easy to use and can be a powerful asset in any business’s marketing strategy. Now let’s look at the benefits of using HARO.

Key Takeaway: HARO is a great platform for connecting journalists and sources, helping you to get press coverage and build relationships with reporters. To maximize your chances of success: customize your subscription settings, follow up if there is no response after a few days, and ensure the accuracy of the information quotes provided.

help a reporter outBenefits of Using HARO

It’s an invaluable tool for entrepreneurs and business owners looking to get their names in the media. Here are some of the benefits of using HARO:

Time Savings:

Using HARO, reporters can quickly find reliable sources without spending time searching through databases or reaching out to individual contacts. This saves them valuable time, which they can use on other aspects of their story.

Brand Visibility:

Responding to journalists’ queries via HARO lets you get your name and expertise featured in major publications. This helps build credibility and visibility for your brand and provides free publicity that could lead to more customers or clients.

Networking Opportunities:

Responding to queries also provides networking opportunities with journalists who may be interested in working with you again in the future if they need additional information related to your field of expertise.

Free Publicity:

Having your work featured by a journalist is like getting free advertising since readers will see what you have written about and potentially contact you if they’re interested in learning more about what you do or hiring your services.

A reporter’s mention can increase traffic directly from the article and from people who share it on social media platforms such as Twitter and Facebook. This can help boost awareness of your business among potential customers or clients who might not have heard about it before reading the article, thus providing free publicity that could lead to more customers or clients. 

SEO Benefits

Being featured in a major publication can also help boost your website’s search engine rankings, as it signals to search engines that you are an authoritative source. This will result in more people finding your website organically when they enter relevant keywords into Google or other search engines.

Awareness and Credibility:

Being mentioned in a reputable publication also gives your business more credibility and awareness among potential customers or clients. They will be more likely to trust your brand as they know it has been featured in a respected outlet, thus helping to build trust and increase sales.

Increased Exposure:

HARO provides an excellent opportunity for entrepreneurs and businesses to get their names in the media. By responding to reporters’ queries, you can increase your visibility and reach potential customers or clients who may not have heard about you. This increased exposure could lead to more business opportunities for you down the line.  

Connect with Journalists:

Responding to journalists’ queries via HARO can help you connect with journalists interested in working with you again. This can open up opportunities for more publicity and exposure and potential collaborations or partnerships with other businesses.

These are just a few benefits that using HARO can provide entrepreneurs and business owners looking to get their names out there in the media. With its time-saving features, networking opportunities, free publicity, and increased exposure, HARO is an invaluable tool for marketing your business and increasing brand visibility.

 Now let’s take a look at how to sign up for HARO.

Key Takeaway: HARO is a great tool for entrepreneurs and business owners looking to get their names out in the media. It offers time savings, brand visibility, networking opportunities, and free publicity.

help a reporter out

Haro Costs


The Free Basic plan offers three daily emails and email support if you have any inquiries. You will need to look through numerous irrelevant emails to find the ones suitable for your company’s brand; however, with practice, you can quickly scan and locate promising opportunities.


For $19 per month, the Standard plan includes all of the features from the Basic package. Additionally, you can set up keyword alerts and profiles to quickly navigate requests relevant to your business. The Standard plan also allows mobile alerts so that you stay updated on the go.


The Advanced plan costs $49 monthly and comes with everything seen in the Standard package. It also has more keywords, up to 3 profiles, and the ability to view requests before other users. This could be beneficial if you want more time to prepare a successful pitch.


The Premium plan is priced at $149 per month and comes with all of the features from Advanced, along with some extra perks. There are unlimited keywords and profiles, which would be helpful for bigger companies that need different accounts for their employees. Furthermore, you will get phone support in addition to email support. These plans offer various options suited to your needs and budget.

For those who want even more control over their HARO experience, there’s also an Enterprise plan which allows companies to customize their plans based on specific needs. This plan requires contacting HARO directly for pricing information since each setup will differ depending on the company’s requirements.

It’s important to note that while these fees may seem steep initially, they could potentially save time (and money) down the line by allowing entrepreneurs quick access to potential leads without having to spend hours searching through online databases themselves or paying someone else to do it for them. An enormous amount of requests are being sent out daily, and the deadline to respond is generally short. Additionally, using HARO could directly or indirectly lead your business into new markets or customers you wouldn’t have otherwise had exposure too – making any investment worthwhile in terms of return on investment (ROI).

How To Sign Up For HARO

Signing up for HARO is a simple and free process. All you need to do is create an account on the website and select your preferences, such as topics of interest, type of media outlet, etc. so that only relevant queries are sent to your inbox.

Once you have created an account, you will be asked to fill out some basic information about yourself. This includes your name, email address, job title, and company name (if applicable). You can also choose whether or not to receive notifications when new queries are posted.

Next, it’s time to set up your profile by selecting the topics that interest you most. You can pick from various categories, including business & finance; lifestyle & entertainment; health & wellness; travel & leisure; technology & science; education & careers; and more.

After selecting the topics that best match your interests and expertise, it’s time to customize how often you would like to receive emails with new queries from journalists or bloggers looking for sources in those areas. You can opt-in for daily updates or weekly summaries – whatever works best for you.

Finally, once everything is set up correctly in terms of preferences and frequency settings – all that’s left to do is wait for relevant queries in your inbox. When one arrives, review it carefully before responding if appropriate. Make sure that what you offer aligns with what was requested by the journalist/blogger who issued the query to maximize the chances of being selected as a source they use in their article/post.

Signing up for HARO is a great way to get your business out there and receive press inquiries. Now let’s take a look at some tips for responding to those queries.

Key Takeaway: Signing up for HARO is easy and free. Create an account, fill out basic information, select topics of interest, customize frequency settings, and wait for relevant queries.

How to Filter Haro Results

If you’re looking to get published and build links through Help a Reporter Out (HARO), the key is to filter your results. With hundreds of queries coming in daily, it can be difficult to sift through them all. Here are some tips on how to make sure you’re getting the most out of HARO:

Set up a filter in Gmail for all upcoming HARO emails. Set them to Read and direct them to a specific label so they don’t overwhelm your inbox.

Create a more detailed filter in Google Mail by filtering any emails with the address and relevant keywords, then automatically sending them into a labeled inbox. This will help you quickly identify which queries are worth responding to based on their relevance to your industry or topic area of expertise.

Consider upgrading your plan if necessary; paid plans allow you only to receive queries that match specific keywords that you want to respond to, increasing your chances of being published significantly.

Finally, take advantage of what HARO has offered – connecting information-seeking journalists with sources willing to provide it. You’ll benefit from both parties; reporters get their source, while responders get a link back.

How to Craft the Perfect Haro Pitch

1. Establish your credentials:

Introduce yourself and explain why you’re the perfect person to answer this query.

2. Offer a unique perspective:

Give reporters something new, different, or unexpected to make their article stand out.

3. Provide actionable advice:

Don’t just give general tips – provide concrete steps entrepreneurs can take to improve their productivity and success in business.

4. Include relevant examples of case studies:

Share real-life stories of how other entrepreneurs have succeeded with your advice so readers can easily relate and apply it in their own lives.

5. Keep it concise & organized:

Make sure your response is easy to read by using short paragraphs, bullet points, or numbered lists when appropriate and avoiding long blocks of text whenever possible.

Tips For Responding To Queries

When responding to queries on HARO, it’s essential to read the query carefully and ensure you provide accurate information that meets the reporter’s needs. Take time to understand what they are looking for so you can tailor your response accordingly. It is also essential to keep your responses concise yet informative. Reporters often receive hundreds of submissions, so try to make yours stand out by providing clear and concise answers demonstrating expertise in the subject matter.

Include all relevant details when submitting a response, such as contact information, credentials or experience related to the topic. Be sure not to include irrelevant information, as this could prevent reporters from considering your submission further. Additionally, avoid using exclamation points or other punctuation marks, which may be unprofessional or too casual for a business-related inquiry.

Be mindful of deadlines when responding; if there is an urgent deadline indicated in the query, then be sure you submit your response within this timeframe; otherwise, it will likely go unnoticed amongst other submissions received after the due date has passed. If possible, follow up with reporters who have requested additional information about your submission – this shows them that you are reliable and willing to go above and beyond with their request if needed.

Finally, ensure that all communications sent through HARO remain professional throughout – avoid slang words or overly informal language, which could give off a negative impression of yourself or the company brand being represented in these inquiries. Be mindful of deadlines when responding; if there is an urgent deadline in the query, submit your response within this timeframe; otherwise, it will likely go unnoticed amongst other submissions received after the due date has passed. If possible, follow up with reporters who have requested additional information about your submission – this shows them that you are reliable and willing to go above and beyond with their request if needed.

Answering queries is essential to leveraging the power of HARO, so make sure to take your time and craft thoughtful responses. Now let’s move on to best practices for using HARO.

Key Takeaway: When responding to queries on HARO, provide accurate and concise information tailored to the reporter’s needs. Include contact info, credentials, and relevant details; avoid irrelevant info, punctuation marks, and informal language. Follow deadlines and follow up if needed for the best results.

Best Practices For Using HARO

It’s an online platform connecting journalists with sources that can provide them with relevant information for their stories. By signing up for HARO, you can receive daily emails from reporters seeking quotes or interviews about topics related to your industry.

Responding promptly is critical when using HARO. Reporters often have tight deadlines, so it’s important to respond as soon as possible if you want your response to be considered. Ensure you include all necessary contact information, such as phone number or email address, so the reporter can easily reach out if needed. Don’t forget to follow up after submitting your response just in case they didn’t receive it or had any additional questions.

When responding to queries on HARO, make sure the content of your response is relevant and concise. You should also keep in mind that journalists are typically looking for expert opinions rather than promotional material; focus on providing valuable insights into the topic at hand instead of trying to promote yourself or your business directly through the query responses.

It’s also important not to send generic responses – personalize each one according to what the journalist has asked for and tailor it specifically to their needs and interests to maximize its effectiveness. Additionally, always read through the full query before responding; this will help ensure that you understand precisely what type of information they’re looking for and how best you can provide it.

Following the best practices for using HARO, you can easily leverage it to help get your business noticed and gain valuable press coverage. Now let’s look at how to wrap up your efforts with a conclusion.

Key Takeaway: Sign up for HARO to get daily emails from reporters seeking quotes or interviews about topics related to your industry. Respond promptly and make sure your response is relevant, concise, and personalized to maximize effectiveness.


The Dark Side of Haro and Help a Reporter Out

HARO, or Help A Reporter Out, is an excellent platform for entrepreneurs to get their businesses mentioned in articles. But there’s a dark side to HARO, too – link building.

Link builders use the platform to gain links from other websites by asking those featured in articles to link back to them. You can usually spot these requests because they come with templated responses like “Hey, great comment, and we will like to use this in the piece. Would you be willing to link to ‘this site’ if we feature your comment?”

We’ve tested this numerous times, and 100% of the time, when we said no, they never responded again. However, when we agreed or left it open-ended, they would follow up, asking for a link anyway. In some cases, they even threatened us with removing our quote if we didn’t provide one.

The links from these sites aren’t necessarily useless, but it’s important not to rely on them too much as there could be consequences if you don’t comply with their demands – so proceed with caution.


HARO is an excellent tool for entrepreneurs and business owners looking to get their name out there. It’s easy to be featured in major publications while helping journalists find reliable sources quickly. By signing up, you can receive daily emails with queries from reporters looking for sources related to your industry or expertise. You can then respond directly to the reporter with information about yourself and how you can help them with their story.

The benefits of using HARO are numerous. Not only does it give you exposure to major publications, but it also helps build relationships between businesses and journalists who may need your services again in the future. Additionally, responding to queries on HARO gives you control over what kind of stories are being written about your company or industry and how they’re presented – something that would otherwise be left up to the journalist’s discretion if not sourced through HARO.

Key Takeaway: Key takeaway: HARO is an excellent tool for entrepreneurs and business owners to get their name out there, build relationships with journalists, control the stories being written about them, and provide helpful resources back into journalism communities. Tips for using HARO effectively include: staying organized; setting aside time each day; double-checking facts; taking advantage of searchable databases.


How does help a reporter out work?

It allows reporters to post queries and source requests, which are sent out to relevant members of the HARO community. Members can respond directly to the question or request, providing quotes, insights, and other information that may be useful in the story. This helps journalists and sources find each other quickly and efficiently while also helping ensure accurate reporting.

Is Help a Reporter out free?

Yes, Help a Reporter Out (HARO) is free. It is an online platform that connects journalists with sources for their stories. HARO allows entrepreneurs to submit press releases and respond to journalist queries to get media coverage for their businesses. With over 800,000 members and more than 55,000 journalists using the service, it’s a great way to reach potential customers or investors without spending any money.

How much does HARO cost?

It does not cost anything to use the platform, and it can be an invaluable tool for entrepreneurs looking to get their businesses noticed by the media. By signing up and submitting relevant pitches, entrepreneurs can gain exposure and potentially even press coverage without spending any money.

What should you not say to a reporter?

When speaking to a reporter, it is essential to remain professional and respectful. Avoid making any comments that could be perceived as offensive or inflammatory. Do not make false claims or promises about your business, its products, services, or employees. Additionally, do not provide confidential information about the company without prior approval from an authorized organization representative. Finally, avoid discussing personal matters unrelated to the topic and refrain from disparaging remarks about competitors or other organizations in the industry.

Why should I use HARO for my business?

You have expertise. Your skills are something you never fully grasp. Usually, that’s how you answer a specific question. Reporters will not waste time searching for reliable sources, but knowledge gained immediately increases trust and makes a person an automatic authority. If a news story includes you or quotes from your work, you provide free educational material for them or their readers. The reporter usually highlights each source’s name and contact information from business websites.


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