Swipe Right for Profit: Unconventional Dating Niches in Business

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By Jacob Maslow

What is the best niche to pick when trying to make money online? You may already have your favorites. But what if you want to tap into the online dating world to facilitate matchmaking and earn some good money?

The truth is that the dating industry is worth almost $6 billion in the U.S. alone. It has seen a YoY growth of over 11.3% since 2017. And the best part is that it will only grow bigger as the number of online daters is expected to surpass 53.3 million by 2025.

You may want to put your money into the dating business, but how should you select the right niche? Remember that choosing the wrong niche could mean millions of dollars lost over time. Thankfully, we are here to help you pick one of the most prolific dating niches that can work amazingly well from a business perspective.

Open Relationships

Open relationships are becoming popular because they let both partners think independently. In these relationships, you are not limited to dating your primary partner but are always open to new adventures with new romantic partners.

Those in open relationships have no problems seeing their partners having other love interests. But, of course, the “rules” of the relationship depend on both partners involved in this arrangement.

As these relationships grow, so is the demand for platforms catering to these couples. And that is why your dating site focusing solely on open relationships will surely succeed from a business perspective.

Unicorn Hunting

Unicorn hunting is all about couples hoping to meet a bisexual woman to join them for a threesome. It feels like a fantasy story, but the truth is that unicorn hunting is rather cliched in polyamorous and queer groups worldwide.

So many straight couples decide to introduce a third partner to the relationship soon after dipping their toes into polyamory. Even though it is popular, these couples often fail to find a secure place to find a partner. That is when those people look for the best threesome dating sites online. And again, this is where you come in with your dating business.

It is a prolific niche because you can make it work effectively if you focus on what those couples want while respecting their independence. Setting clear guidelines and emphasizing consent will go a long way in making your site work.

Polyamorous Relationships

Polyamory is becoming popular because people now seem to understand how difficult it is to find a one-size-fits-all approach to relationships. Monogamy continues to be the most common form of relationships, but polyamory is fast catching up.

Polyamory is gaining popularity because of the easy availability of multi-partner dating sites. Yes, there are many platforms, but this niche is far from being saturated. That is the reason why focusing on this niche with your new dating site is a great business idea and will prove rewarding in a short time, too.

Just be sure to understand all the complexities surrounding polyamorous relationships to be able to handle all the pain points on your dating site. So long as you create a solid dating site that encourages authentic connections.

Long-Distance Dating

While the pandemic made people stay locked in their homes, it also promoted the idea of long-distance relationships. Long-distance dating holds significant potential from a business standpoint.

According to a survey by Statista in 2021, the COVID-19 pandemic caused a significant increase in the use of virtual communication tools, specifically video calls. But, even now, when we are out of those lockdowns, many people still love the idea of dating someone living far from them.

Thanks to the availability of technology like geo-location, it is now possible to meet someone from any part of the world. And if you can bridge that gap between partners through your dating site, you will earn a lot of money.

Cupid Meets Commerce: Strategies for Winning in the Dating Niche Market

So, you’re fired up about diving into the dating business, huh? The numbers sure look tempting, but making the right moves is key to finding your pot of gold. Let’s talk strategy and sprinkle in some savvy tips for good measure.

Niche Sleuthing: Market Research is Your Best Friend

  • Keyword Analytics: Use tools like Google’s Keyword Planner to uncover less obvious niches.
  • Competitive Analysis: Don’t just look at the big players; find those hidden gems that are killing it in micro-niches.

Love in the Time of Algorithms: Tech Matters

  • Data-Driven Matchmaking: Invest in machine learning algorithms to improve matching success.
  • User Experience: An easy, fun interface keeps daters coming back. More users = more money.

The Money’s in the Follow-up: Post-Match Engagement

  • Success Stories: Feature them on your site to build credibility.
  • Engagement Emails: Personalized messages can guide users to take the next step, whether a date or a premium feature.

Romance By Numbers: Metrics You Can’t Ignore

  • User Retention: Keep an eye on this stat. The longer users stick around, the more valuable they are.
  • ROI on Marketing: Constantly evaluate to allocate budget more efficiently.

Playing the Long Game: Sustainability

  • Diversify Revenue Streams: Ads, premium features, and partnerships can all bring in the bucks.
  • Scalability: As you grow, ensure your tech and team can handle the load without compromising service quality.

Ethics & Authenticity: Not Just Buzzwords

  • Privacy Measures: Strong security is a selling point.
  • Authenticity: Transparent business practices can set you apart in a saturated market.

So there you have it, your blueprint for turning Cupid’s arrow into a profitable venture. As with any business, there’s no magic formula, but with some research, tech-savvy, and a splash of creativity, you’re well on your way to becoming a mogul in the business of love.


The crux of the matter is that the online dating industry already has millions of users but can easily accommodate millions of new users. And that is always a possibility, considering new niches are introduced daily. If you can also solve that “niche puzzle”, you will set up a great business plan, and with little effort, it will start making a profit in no time. So, wait no more and get your business plan ready now!

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