.

The second largest mobile operator in the US, AT&T, will raise the price for subscribers grandfathered into unlimited data plans in the new year, adding a small increase of $5 per month.
AT&T will apply the price increase to those unlimited plans sometime in February, which means grandfathered users will see their total bill rise to $35 a month.
Unlimited plans were one time used to attract smartphone buyers when the devices first came to market in the late 2000s. As more people purchased the devices, mobile operators stopped offering all you can eat plans, instead switching to a tiered limit-based structure. AT&T was the first operator to offer the unlimited data for iPhone owners in 20-7, but began capping data limits in June 2010.
In the switch to tiers, the operators allowed existing customers on unlimited plans to continue on those services indefinitely, except in the case when a subscriber drops out of a grandfathered plan they are not able to switch back.
AT&T managed to hold off the price increase for more than 7 years, while its competitors such as T-Mobile, Sprint and Verizon have meanwhile increased prices. Last month, Verizon and T-Mobile increased unlimited prices to $50 and $95 per month respectively.
All the main mobile carriers in the US have also tried data throttling to ease network congestion at peak periods. In that case, heavy users of unlimited data may see a speed cap if their usage exceeds a set threshold. Subscribers complained to the FCC which applied a $100 million to AT&T. AT&T in response moved its data limit from 4 GB to 22 GB, and only throttles when the network is congested.
Verizon and Sprint have both scrapped hard data limits on unlimited users earlier this year and now apply throttling to all subscribers when the networks are congested.
SOURCE: AppleInsider.
Larry Banks is a keen follower of technology and finance. He has worked for a variety of online publications, writing about a diverse range of topics including mobile networks, patents, and Internet video delivery technologies.
Related
|
Set Your Business Up For Success |
|
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.
Wondering where to start? Here are your 3 steps to business success:
|
|
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
Get a world-class logo design
Design your social media to reflect your brand
Tailor your web and mobile design to fit your brand
|
|
|
|
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
-
Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.
-
Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.
-
Step up your SEO: Rank first on Google search results and get the attention your brand deserves.
|
|
|
|
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
-
Website Content
-
Short Video Ads
-
WordPress Site Building
|
|
|
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides. |
|
|
|