If you live in an area with an abundance of local hotels, then you’re going to need to develop a strategy to stand out from your competition. You need to show customers that your hotel is the best one to visit. If you’re not sure how to do this, we’re going to share seven of our best tips with you below.
1- Purchase Quality Hygiene Products
All customers expect to receive complimentary hygiene products like shampoo, soap, conditioner, and even toilet paper. To help set your hotel apart from the rest, you should invest in top-quality hygiene products for guests. People are going to be more likely to book with you when they know that they’re getting quality because they feel like you actually care about their well-being and comfort.
2- Develop a Unique Identity
One of the best ways to help stand out in the local area is to establish a unique identity for your hotel. This is going to be an attribute of your location that sets you apart from other hotels in the area. This could be that each one of your hotel rooms offers a unique theme or that you’re the closest hotel to a particular venue. You want to use this unique trait when marketing your business to help establish it as the only place with that unique attribute.
3- Invest in SEO
One of the first things people do when visiting your area is to Google hotels there. One of the best ways to ensure that your business pops up first is to invest in SEO services. These will help to rank your hotel’s website above other competitors so that you show up first at the top of the search engine room results page.
4- Advertise at Local Venues
When people visit your area, they’re likely coming to experience certain venues. Whether it’s a sports stadium or a theater, you’ll want to take advantage of advertising at that venue. If you can be the sole sponsor of that venue, that’s even better. You want people to connect your hotel’s name with that specific location.
5- Post Virtual Tours
There’s nothing worse than going to book a hotel and not being able to see the rooms. One great way to stand out from your local competitors is to provide virtual tours of your rooms. This will allow your guests to get a real feel for the environment of your hotel and make them more likely to choose you over your competitors who don’t have these virtual tours.
6- Create Package Deals
Another great idea is to work with other local venues in your area to create package deals for people who want to vacation there. This package could include fine dining, a sporting event, and even a visit to the local spot. By adding your hotel to the package, customers are going to be more likely to visit your hotel over others.
7- Create a Loyalty Program
Loyalty programs can be a great way to differentiate your hotel from others. By offering special benefits and discounts to loyal customers, they’ll be more likely to give you their business. Furthermore, they’ll be more likely to recommend your hotel to others visiting the area.