5 Common Challenges Startups Face

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By Jacob Maslow

Startups face a number of challenges in an ever-changing business landscape. Many of these challenges can be anticipated, but others are unexpected. When unanticipated challenges arise, you may not know how to respond, or you may not have the resources you need to overcome these obstacles.

Understanding the most common challenges faced by startups can help you better prepare for the unexpected.

1. Lack of Funding

One of the most common – and expected – problems for a startup is lack of funding. Some startups are fortunate enough to start bringing in cash right away through sales or investors, but it’s rare.

Cash flow issues can delay your progress, making it harder to roll out your products, hire staff and open new offices. Much of your success will depend on your initial capital investment.

Now is not the time to cut back on costs. Yes, you’re trying to minimize your financial risk, but right now, it’s important to focus your energy on getting the startup off the ground – and that requires money.

Have a plan to acquire all of the capital you need before you even start.

2. Fierce Competition

Competition is fierce in the startup world, particularly if you have an online business. Sure, competition can keep you on your toes, but you can easily get left behind if you don’t have a plan in place to stay ahead of your competitors and stand out in the crowd.

Don’t be afraid to be aggressive and adapt your plans quickly to stay one step ahead.

3. Lack of Marketing Budget

Marketing plays a crucial role in the success of a startup – or any business for that matter. Some startups will face issues simply because they fail to put enough resources into their marketing and sales strategies.

Startups cannot rely solely on word of mouth or have faith that their customer base will grow organically online. If you hope to grow your startup, you must have a concerted effort to promote it and build brand awareness.

4. Poor Planning

Many startups fail because of poor planning. Maybe you have a plan, but have you covered all of your bases?

It’s important to have a strategy and plan for key areas like development, sales, staff and funding. All of these issues should be addressed in your business plan, and they should be flexible enough to adapt to unexpected changes or turns.

Optimism is great when creating your business plan, but if you don’t account for surprises – which can and will happen – then you’ll be setting yourself up for failure.

5. Effective Time Management

Time is money. Unfortunately, many startups are wasting a lot of this precious resource because of poor time management.

There aren’t enough hours in the day to tackle everything on your mental to-do list. Start by minimizing your distractions, or anything that takes your focus away from your core business.

What’s most important? What can be pushed off until tomorrow? What can I offload to someone else? Answer these questions to help better manage your startup’s time and streamline your operations.

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