4 Tips to Better Manage Your Small Business Finances

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Small business owners wear many hats. They play the role of manager, bookkeeper, HR, marketer and more. But among all of the many tasks small business owners are in charge of, managing finances is one of the most important.

Without proper money management, a small business can go under in a matter of weeks. Setting goals, creating a strategy and setting aside time for money management is key.

Here are four tips to better manage your small business finances.

1. Manage, Review and Project

There are three money-management tasks that should be at the top of your must-do list: manage, review and project.

First, it’s important to properly manage your accounting. Either hire a bookkeeper, or use DIY accounting software to manage your income and expenses. It is crucial to keep accurate track of your incoming and outgoing cash.

Expenses should be reviewed regularly, and costs should be cut whenever possible and necessary. Reducing or eliminating unnecessary expenses will increase your profits and improve your cash flow.

It’s also important to have clear financial projections. You can use your business plan to anticipate and tackle any potential future obstacles that you may foresee.

2. Don’t Slack on Invoicing

Don’t procrastinate when it comes to sending out invoices. Send them out as soon as possible after providing customers with goods and/or services.

Make sure that your payment terms are clear, so no invoices are lost or forgotten in the process. Follow up on any invoices that you’ve sent. You can do this by creating email templates or SMS messages.

To keep things organized, reference invoice numbers, and cross-reference with payments.

3. Plan Your Tax Payments

As a small business owner, it’s your responsibility to pay your taxes – and to pay them on time. You can’t get out of paying your taxes, and you can avoid paying extra fines and penalties if you pay on time.

State and Federal taxes have long been recognized as a necessary means of income that guarantees the economic, social, and political stability of the nation. You have a responsibility as a business owner to contribute to the economic and social stability of your community and country.

If you’re having difficulty making quarterly payments, break your taxes down into monthly payments instead. This way, you can treat it like any other operating expense.

4. Separate Business and Personal Expenses

Mixing business and personal finances is never a good idea. It can be tricky to justify your business expense write-offs if you have personal expenses folded into the mix. Intermingling the two will only cause unnecessary tax headaches.

To help keep things separate, make sure that you pay yourself. Keep all of your personal expenses separate and pay for them using separate accounts. While it’s important to pay yourself, it’s also important to make sure that you don’t go overboard. Many experts recommend setting your salary as low as possible. This will ensure that you have the funds to keep running during lean months.

Set Your Business Up For Success
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.

Wondering where to start? Here are your 3 steps to business success:
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
  • Get a world-class logo design

  • Design your social media to reflect your brand

  • Tailor your web and mobile design to fit your brand

Social Media Design
Logo Design
Web Design
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
  • Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.

  • Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.

  • Step up your SEO: Rank first on Google search results and get the attention your brand deserves.

SEO
Social Marketing
ASearch Engine Marketing
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
  • Website Content

  • Short Video Ads

  • WordPress Site Building

Video Ads
Wordpress
Website Content
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides.

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