3 Simple Ways to Brand Your Business (And Grow Your Revenue)


Consumers don’t simply buy products for their features. They often have favorite brands they depend on. Brand equity is an important marketing principle. According to an Altfeld study, existing customers have a 60-70% chance of making a repeat purchase. Therefore, inspiring brand loyalty is an important priority in any marketing strategy. 


  • Create Personas

One essential step to refining your brand image is to find out who your customers are. Since getting more customers is the goal of any business, branding is heavily dependent on the kind of people who are buying your product. 


A persona is a representation of a type of customer. Do some research on social media, among your email subscribers and customer reviews to determine the demographics, lifestyle, and tastes of your customers. You may see several categories developing among your customer base. Each of these categories is characterized by a persona. 


Once your customers have been divided into different personas, match your brand marketing strategy to appeal to these personas. This means crafting social media posts, emails, and other content designed to appeal to them. You may notice a greater response to your brand once customers feel you are speaking directly to them. 


  • Revamp Your Content

To create a brand presence, you need to reach potential customers on all channels with a variety of content that is fresh and inviting but has a consistent theme, design, and message. This means having a presence on all major social media platforms including Facebook, Twitter, and Instagram. Consider having a YouTube channel with videos highlighting your brand. Send regular emails to keep tabs on your subscribers and publicize promotions targeted specifically for them. 


People will respond to your brand if your content speaks to them directly. Offering valuable premium content to subscribers only or to people who have purchased an item is an incentive for repeat purchases. Provide an informative ebook or special videos for these customers to encourage visitors to become subscribers. 


  • Interact with Customers

Customers reward the attention paid to them with purchases and referrals. There are several ways to make your customers feel that they are heard. Providing opportunities to interact with your company gives you valuable information through direct feedback and inspires confidence in your brand. 


Live chat on your website creates an instant connection with visitors and answers to their questions. When visitors receive the information they seek promptly, they are more likely to become customers. An alternative to Live chat is a chatbot that will converse with visitors realistically and automatically. 


Pay attention to reviews and respond with an open mind to negative comments. This can take the edge off of criticism and shows that customer service is a priority. 

The Brand Club

According to the Pareto Principle, 80% of your business comes from just 20% of your customers. Presumably, many of these customers know they could buy similar products from other companies, but they prefer your brand. Investing your marketing efforts in building your brand and connecting with these members of your Brand Club is a winning strategy given the power of repeat business. 

Set Your Business Up For Success
Want to make this your most successful year yet? Make sure to cover all your bases. Focus on what you do best and find experts for all of the rest. Fiverr is a great place to find professional help in every field imaginable. Have countless to-dos? Fiverr’s freelancers can be counted on to do them all. On time and on budget.

Wondering where to start? Here are your 3 steps to business success:
1. Build a Better Brand
Want a brand that earns your customers’ trust and loyalty? Don’t confuse them with a bland brand.
Create a standout brand across every aspect of your marketing: Brand your logo, your website, your app, your social media.
You get the picture. (but make sure that picture looks good)
  • Get a world-class logo design

  • Design your social media to reflect your brand

  • Tailor your web and mobile design to fit your brand

Social Media Design
Logo Design
Web Design
2. Grow Your Customer Base
They’re not going to walk in your door if they don’t know who you are. Catch them while they’re browsing the Internet at home. Pop up on mobile while they’re walking around town. Whatever it takes to reel them in.
Pump up your presence online with these easy fixes:
  • Boost your social media marketing (SMM): Target your ideal customers and appear in their social media feeds.

  • Level up your search engine marketing (SEM): Pop to the top of the search results with your targeted ads.

  • Step up your SEO: Rank first on Google search results and get the attention your brand deserves.

Social Marketing
ASearch Engine Marketing
3. Stay Ahead of Your Digital Game
To keep pace with the latest digital trends, you have to keep up with the times. This means you need to give your users what they demand.
Constant content updates: Who wants yesterday’s news?
Short, engaging videos: Your customers crave them.
Seamless user experience (UX): Because no one wants to waste time looking around your site for info when they can find it elsewhere faster. A clean, user-friendly user interface (UI) can clean out the clutter and make your users even more engaged.
Stay ahead of the pack with:
  • Website Content

  • Short Video Ads

  • WordPress Site Building

Video Ads
Website Content
Everything your business needs is just 3 steps away!
Learn more about how to build and grow your business with
Fiverr Business Guides.


Please enter your comment!
Please enter your name here