Admittedly, digital marketing is dominating for good reason. Still, plenty of companies invest in physical marketing for good reason as well so it’s a good idea to think twice before completely writing off physical marketing.
For example, here are 3 physical marketing techniques that work really well.
Direct Mail Campaigns
You want to make a lasting impression? Direct mail campaigns can be a lot more effective for this than you’d think. For one thing, direct mail means that there’s something to touch and feel, one of the easiest ways to make an emotional connection, particularly if you add a personal touch, like using someone’s name or tailoring content to their interests.
You want to start off with a solid, well-targeted, mailing list. Then, you want to make sure your mail stands out with quality printing and a unique design.
In fact, consider incorporating elements like QR codes or personalized URLs so that your print campaign ties nicely with your online presence to really guarantee an impact.
For example, a local café sends out postcards to coffee lovers in the neighborhood. And not just any postcards – but ones with coffee art, personalized offers based on the recipient’s previous orders, and a QR code that links directly to their webpage.
Branded Merchandise
One of the primary goals of any marketing strategy is to make a brand front and center in consumer’s lives. Branded merchandise is still one of the best ways to do that because it’s really about giving people things they use often with your brand on it – whether it’s a perfect bound book or a very big mug.
Of course, you want to choose items that make sense for your brand and your audience so if your brand is all about being eco-friendly, green products and not plastics should be your starting point. Then, opt for high-quality items as they’re more likely to be used regularly.
For example, a tech company gives out branded, high-quality earbuds at a tech expo that keep the company’s name in the minds of people every time they listen to music or join a conference call.
Interactive Print Advertisements
As with any technique that uniquely engages consumers, interactive print ads are pretty effective.
Really, the key is creativity and alignment with the brand message so that a high-end perfume brand that adds a scratch-and-sniff patch in a magazine ad is headed in the right direction.
So get creative! Use textures, pop-up features, or even 3D elements so that your physical ad stands out to your target audience.
So while there’s absolutely nothing wrong with having digital marketing strategies at the forefront, you don’t want to write off physical marketing techniques that work – such as direct mail campaigns, branded merchandise, and interactive print advertisements.